What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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💇‍♀️ Shine bright, stay bold — color that won’t quit!

EASY GEL FORMULA - Smooth, easy-to-apply gel texture for even coverage and vibrant results every time.
TRUSTED HERITAGE - Backed by L'Oreal Paris expertise since 1973, ensuring professional-grade results at home.
BRILLIANT SHINE BOOST - Our advanced shine system delivers a salon-quality glossy finish that turns heads wherever you go.
LONG LASTING VIBRANCE - Enjoy up to 8 weeks of rich, fade-defying color that keeps you looking fresh and confident.
VIBRANT SHADE VARIETY - Choose from over 50 luminous shades, including the trendy Soft Silver Blonde, to express your unique style.

L'Oreal Paris Superior Preference Fade-defying Plus Shine Permanent Hair Color in 8s Soft Silver Blonde offers a professional-grade, long-lasting color experience with up to 8 weeks of fade resistance. Featuring a gel formula enriched with a shine system, it delivers vibrant, luminous hair color from a palette of over 50 shades, trusted since 1973 for salon-quality results at home.

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Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

1092 DH

Duties & taxes incl.

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Anita G.

Good experience, but the tracking updates could be better.

2 months ago

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Received my product in pristine condition. Great service overall.

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Manufacturer	L'Oreal - Hair Color
Package dimensions	16 x 9.1 x 5.8 centimetres
Package Weight	0.27 Kilograms
Item dimensions L x W x H	5.7 x 8.9 x 15.9 centimetres
Item weight	0.6 Pounds
Brand	L'Oreal Paris
Colour	8s Soft Silver Blonde
Format	Gel
Item model number	071249383247
Product Dimensions	5.74 x 8.89 x 15.88 cm; 272.16 g
ASIN	B07JG9WJ6Z

L'oreal Paris Hair Color Superior Preference Fade-defying Plus Shine Permanent Coloring, 8s Soft Silver Blonde

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