L'Oreal ParisPreference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, up to 9 Levels of Lift, Extreme Platinum

Honestly I didn’t expect much of a box bleach, I even tried to return but since I couldn’t I gave a shot and was worth it. It lightened my roots to a very pale yellow with only 30 vol developer that comes with the box and my hair didn’t snap, it looks and feels healthy. It doesn’t come with a toner so you need to order one. I wish I had ordered more because one box was enough for my roots, but I wanted to bleach wash the middle parts of my hair and one box covered well but not everything. So I would say one box for roots and 2 boxes for middle part for a bleach wash.

Excellent colour extremely platinum it's to white for me so going in with toner to tone it down slightly this is best and strongest I used it's a great product

One of the best blonde dyes I've bought. Didn't turn hair orange like most do

I never expected the results to be so good! No one can tell the difference between me using this and going to the salon to get my roots done with bleach. I have dark roots with lots of grey and the coverage is brilliant!!! I leave on for the full 45 mins. It doesn't dry my hair out but I still use lots of good quality conditioner and my hair is in better condition now then when I went to the salon.. I am now on my 6th box and have no intention of returning to the salon as I am saving a fortune!

This is a good product I kept it on for an hour.used a purple shampoo.its in good condition,not exactly white but very happy nothing a little toner won't fix.

Amazing lightener, very powerful. I used it to lighten my extensions. I left it on for 40 minutes and my extensions turned a very natural blonde, as I wanted. As for the rest of my hair, I only treated it for 5 minutes to remove the gray toner. I will try it on my roots next time. My hair does not feel damaged or snippy.

The media could not be loaded. Excuse the video. I’ve taken these off instagram. This was the first time I’ve ever done anything like this with my hair and I did it myself just following the instructions.I did use fudge purple shampoo a few times although that was hard to judge. I felt like after the purple shampoo it looked a lot lot better. Before that it was very yellow. The purple shampoo though started to dye my hair purple which I then had to aggressively wash out.But overall I’m unsure on using any other bleach because I was so happy with how this went.

I had a ginger tinge to my roots after lightening them and thought this would make them blonde and match the rest of my ask blonde hair. Nope. Now I have plss yellow hair. Awful. Don't waste your money. Just book a professional.