Preference Le Blonding Ultra Platinum Bleach: Achieve extreme lift and a brilliant platinum blonde finish with this powerful bleach, designed for stunning, salon-quality lightening results.

Description

💎 Unlock your ultimate platinum glow — because ordinary blonde is so last season!

Preference Le Blonding Ultra Platinum Bleach by L'Oréal Paris delivers extreme lift up to 9 levels with a drip-free oil-in-gel formula that rinses in 25 minutes. It includes a nourishing conditioner with UV-filter and Vitamin E to protect and shine, ensuring up to 9 weeks of fade-defying, multidimensional platinum blonde color. Designed for professional-quality results at home, this ammonia-free post-bleach treatment neutralizes brassiness and leaves hair up to 5x more nourished.