Maybelline New York Dream Velvet Soft-Matte Hydrating Foundation, Classic Ivory, 1 fl. oz.

I have always worn expensive department store foundation - it really does make a difference. My last favorite was a Dolce & Gabbana product. Around $60 a bottle, & I had to buy two different colors for the right shade for my skin. But the finished product was well worth it - it was a velvet matte finish & I love it (I say 'was' because I currently cannot find it, but I will !). It lasted a long time (after all, I'm working on two bottles rather than one). I looked around for the standard cosmetic brands for a foundation that I could wear around the house or on weekends when I wasn't going out & after a few tries with some Revlon, etc. brands, I saw the 'velvet' labeling on this Maybelline foundation & thought I'd give it a try (I love Maybelline mascara above ALL else). So I tried it & was amazed at the 'professional' results. It really is a great foundation. NOW. I read some reviews that it was too dark or thick, & - it can be. But I'm going to share with you all out there a tip I learned a few years ago (that I only wish I knew this in my youth!) Standing in the COSTCO checkout line a few years back, a gal & I got to talking about the cosmetic brushes I was purchasing (mine was a duplicate because they don't always carry them but when they do, the price & quality is astounding). I told her I had trouble finding a foundation that was my own shade & that did not make me look 'made'. She was an artist (landscapes, portraits) & she shared this artist's tip with me & it changed my (makeup) life. She said she applied her foundation 'dots' sparingly along the usual places on one's face - then, she lightly spritzed her face with water & blended. It dilutes the foundation, making it more natural & can lessen the 'color'. I thanked her - but was skeptical. I tried it, though - & believe me, it makes all the difference in the world in mastering your foundation. A little travel spray bottle will do the trick - & remember, spray sparingly. The trick with this Maybelline foundation is to use sparingly. Just little dots will do. You can always build on it. Less is definitely more in this case. As someone who has routinely used high(er) end foundations, I'm still in awe of the finish this affordable foundation gives.

As described

After hours of research, I found the products in the last photo. I wanted to find clean, environmental, and safe makeup that didn’t break the bank. In the past I’d go to makeup stores and end up spending $200+ bc I know very little about makeup and I end up going with what the consultant suggested. Since I’m currently not working and am interviewing for jobs (and of course, I ran out of makeup), I couldn’t afford to be oblivious about makeup. I’m so glad I found these products! I used all of the products in the photo, but I wouldn’t say that it would be my daily wear. In regards to the foundation, I liked that it wasn’t too heavy but also evened out my skin tone. It went over my concealer perfectly and blended well. Using a makeup brush I was able to blend it into my jawline seamlessly. I’m very happy with this clean, safe, and affordable foundation!I strongly recommend this product!

I have always used a certain Maybelline foundation for years, it was a honey beige that I found at my local store for years, then all of a sudden, they didn't carry it any longer, so I tried other shades that came close but not close enough. I went on Amazon and there it was, a different consistency but the same shade. I was very happy to find it.Works just fine.

Good coverage and great color match. Have used this as a backup makeup for those quick moments for years. Great product.

This product goes on feeling light and stays that way all day. The tube says full coverage, which with my very fair skin and red acne scars, seems more like medium coverage if I apply one application.I like that it is buildable, meaning you can apply more than one coat over certain areas. I use a cosmetic sponge to apply the first application, then build in certain areas with a brush. I use a dabbing motion with the brush and it works quite well.I love the feeling, or should I say "not feeling" of this foundation. I wish Maybelline would bring it back.

There's good and bad with this, but mostly, it's not working for me. It clings to any little bit of texture or dry patch I may have, and doesn't leave me with a smooth look. I also feel it settles into my pores somewhat. I look too makeup-ey when I am done. I have to work too hard to make my makeup look good with this. Today, I actually had to take my makeup off and start over, because I looked so bad. I have been trying it different ways, with and without primer, with different primers, and today the primer I tried it with just didn't work well with it at all. I just can't see having to work so hard to make a product look good. The good is that it doesn't oxidize on me, and the color worked out. I bought the lightest, 10 Porcelain, as some reviews mentioned it ran dark. I think that was good advice. It leaves my makeup brush looking super orange. Fortunately, my face doesn't look orange. But I am pretty sure that after a couple more attempts, I am going to throw this away, unless by some miracle I figure out a way to make it work.

I love this foundation! I typically use really expensive foundations because I fell into the trap thinking the more I pay the better it will be, but I tried this on a whim because my daughter suggested it. I am in shock! It melts into my skin and matches my color perfectly, which is something I have not found in the expensive brands, even when I go in to get matched at the stores. I'm just about to turn 40 and this does not make me look older or settle into the fine lines I get when I smile. I have very oily skin and this still stays put and doesn't start sliding around halfway through the day. My boyfriend even comments on it when I wear it. Unless you don't get a mismatch on the color, you will not be disappointed in this. It's so light!