Old Product & Packaging - Rimmel Lasting Finish 25 Hour Foundation Ivory

Goes on smoothly, radiant effects on the skin, great value for the money. I highly recommend.

I have been purchasing this foundation before it got discounted- and there is nothing like it out there. I tried expensive luxury brands and this one was always the best. My skin is oily, and this is the best coverage, long stay natural looking foundation. It is full coverage with not flat matte - but more of glowy, but not oily finish. It has really nice finish that looks fresh and natural but at the same time the coverage is beautiful. I stocked up with this while it’s on amazon and hoping I can find more later.

I fell in love with the sample that came in the mail so I decided to go with the bigger version. Let me tell you I'm soo glad I did! It's less oily compared to a lot of the store brand foundations I've bought in the past. I love that it gives me full Coverage and doesn't leave my face oily. I'm just in love with this foundation. The only down part is,it doesn't come with a little pump its a twist cap off type of bottle. I wish Rimmel would upgrade the bottle just a bit. But that's the only reason it doesn't get 5 stars.

I used Rimmel 25 foundation years back (when it came in a squeeze tube) and loved it, then could never find it again.... Saw this "new" version and hoped it would be as good.... and it's pretty darn close! Covers well without drying or caking and looks and feels very natural.... Will keep buying it as long as it's available....

This makeup is unbelievably amazing. I have tried foundation after foundation after foundation. This one matches my skin tone and doesn’t make me orange. It has wonderful coverage. I have horrible combo skin, and this doesn’t make me look oily or cake onto my dry parts. Can not recommend this foundation enough!! Wish Rimmel sold it in the U.S. They're missing out on sales.

Very sad that they stopped selling this in the states, it is absolutely one of my holy grail items. This foundation works way better for me than Born This Way and it’s half the price of it! Super long lasting and even looks great after a workout. Great coverage without being too dull or too shimmery.

For evening wear only. Very thick coverage.

This foundation works perfect for me, other foundations in the past made me look uneven around my cheek area because of my dry skin. You could physically see the foundation. This foundation is awesome because it blends into my skin in a way that is flattering and you cannot see the foundation on my face. I recommend this to my friends and family.