wet n wildPhoto Focus Dewy Liquid Foundation Makeup, Soft Ivory

I use this interchangeably with my Armani Luminous Silk foundation and I’ve grown to prefer this one! It has the perfect medium but buildable coverage that looks great when you first put it on and wears naturally on dry skin. No ugly patches at the end of the day, just some fading that still leaves you looking put together even after hours of wear. The shade range isn’t perfect so I do have to mix a bit of the soft ivory with the soft beige in the dead of winter but I can overlook that due to the price point! I hope they never discontinue this line as it is my holy grail!

This is the best foundation I’ve ever used! It’s great coverage and you can layer it on days you need more concealing. It’s so dewy you look younger and it doesn’t cake in wrinkles. I use a moisturizer and some days I use a concealer by my eyes. But most days it’s just this one product. I’m a cosmetologist and I’ve tried many brands this one reminds me of Giorgio Armani‘s which is very expensive! The price of this is fantastic and I’ve recommended it to a few of my clients.

I would recommend looking at the colors at the store. I have light to medium skin tone. The shade range is just different. I got a neutral medium and it was light. I bought the medium tan one and it looked lighter. Not a bad foundation. The shade range just wasn’t good for me. I probably need to go to the store and really look at the shades.

This makeup quality is awesome it has easy application the concealer has a very much effectiveness the color matches great and there are many colors to match your skin there is no oilyness it doesn't drip if you use a primer and setting spray it works perfect

I was skeptical at first. Growing up, Wet and Wild was always a super cheap makeup brand but they ha e come a long way. I've bought this several times, tried others, and then came back to this one. I really like it.

The media could not be loaded. I REALLY wanted to love this but even in the lightest shade the oxidation is CRAZY. ! I'm really not trying to look like the Lorax. 😞 I accidentally ordered a kind of different shade before this one and it oxidized the same way btw!! I wore that one for a whole day to see how it'd play out before I got the Porcelain shade, though unfortunately that shade was just as disappointing in this way! 🙁I tried this out as a sort of cost-equivalent of Colourpop's foundation bc I was looking for a more DEWY dewy look, and though it ABSOLUTELY delivered that beautiful finish, it's not for the pale & cool/neutral undertone girlies!!☹️I really enjoyed the texture tho which was pretty smooth and creamy (minus some chunks but I'm 90% sure that was because it was FAR below the negatives where I live during its transit. The first bottle I received didn't have that! 🙏), and it was super happy with my skin + other products while blending well! It's a littleeeee thick/heavy though!!?? But yeah!!Omg also the bottle is significantly bigger than I thought it'd be and my dumbasd forgot to take a picture of it before I returned it smh.ANYWAY YEAH if you are more tan or have warmer undertones I think this'll work great! 😊 3 stars for the fact that the oxidation renders it unusable

This is the best foundation Ever!! I like it better than my more high end brands. UD tarte can’t blend and cover layer or stay as long as this and now with the dewy it evens everything texture wise and colour and gives the glass skin look. I adore it so much especially now that I’m 50 and my skin has changed from acne prone to excessively dry with rosacea and wrinkles! I can’t win but this helps!! Solid 5 stars!

I am a newly turned 47-year-old woman with combination skin. I do not wear much makeup and usually, if I do, it’s maybe once or twice a week. I found this foundation at Walmart and I purchased it because I wanted something Dewey-esque that matched my skin tone and something to cover up redness on my face. One of my biggest issues is redness, which will be exacerbated because I just started a very popular prescription drug that helps with wrinkles and acne, but prior to utilizing this new prescription, I have used the foundation and a very small amount does a lot of coverage on your face. I don’t feel like it dried my face out and seriously every single time I wore this, someone said, “Wow, you, your skin looks great.” I’m like, “That’s a Wet and Wild cheap foundation lol.” My skin care routine is fairly basic. I do use a little bit of an expensive moisturizer a few times a week. I won’t say my skin is perfect. I think it looks awful. Sometimes I feel like my skin looks like that of a teenage girl. However, this foundation really works for me. It might not work for you, especially if your skin is extremely dry, but I do use a moisturizer and I just put this on top. I sometimes mix it with a little Cereve lotion and I feel like it does pretty good coverage. I definitely recommend it for the price. I know there are better foundations out there, but if you’re a minimalist and want a more natural look with your makeup, this is a wonderful choice in my opinion and if you end up not liking it, you’re not out very much money. I have had no issues with caking, drying out my face or flaking off. It doesn’t sit in my lines and wrinkles.