The Laundress No. 723 Laundry Detergent, Rose Inspired Scent, Concentrated Laundry Detergent Liquid, Tough on Stains, No. 723 Scent, 16 oz.

Why did you pick this product vs others?:I’ve used the Laundress stain remover for a few years and keep a stash of Laundress detergent for my good sweaters. I decided to try Beauty Sleep detergent for my bed linens. The scent is nice and surprisingly endured after going through the dryer. The sheets smelled divine! So relaxing to get into bed with lightly scented sheets. I bought some for my kids!

Never written a review on Amazon but I will now. I LOVE the scent. It reminds me of some of my high-end perfumes but I can see where some may not like that. To me, it is amazing, it’s very luxurious, and I hope it is never changed. I have some nice blankets that I am obsessed with but over the couple of years that I have had them the thick plush fibers have become somewhat matted and a little scratchy but after washing them with this detergent for the first time a few hours ago, that have gone back to their original softness! No longer are the fibers “matted.” Idk how this happened but I hope I can soon buy it in bulk.

Wish it came in a gallon size.Smells like expensive cologne.

I can't decide if I enjoy this fragrance. Initially I also had the thought of old, cheap cologne. It was too strong. Yet, when I tried again on a smaller load with lots of water the smell was very pleasant. Will I purchase it again? Probably not

I purchased this detergent on a whim while restocking their classic fabric spray, which I’ve used before and absolutely love. As for the detergent, I’m still on the fence.The scent is very strong—reminiscent of men’s cologne—and incredibly concentrated. A little truly goes a long way, and the fragrance really lingers.I followed the recommended usage amount to wash all the bedding for my queen-size bed. While the scent was initially pleasant, it ended up being far too overpowering for me to sleep comfortably. I had to rewash everything with my regular store-brand detergent, and even after three full cycles, the fragrance was still noticeable—though finally toned down enough to be enjoyable.Moving forward, I’ll be using just a small amount mixed into my regular detergent as a scent booster. It’s far too intense to use as a primary detergent on its own.

I absolutely love this stuff. It smells amazing. Makes your clothing and your blankets and pillows smell amazing. I think it’s better than glamour wash. It’s a little expensive, but it is worth it.

I don't get the hype. It doesn't have much scent and what I do smell is just 'meh'. Not bad smelling just not impressive.

Delicious scent, not too overwhelming. Already purchased a second bottle.