ELIMSNano Hydroxyapatite Fluoride Free Toothpaste - Xylitol Remineralizing Toothpaste for Whitening Sensitive Teeth - SLS Free Orange Pineapple Mint Flavor for Adults & Kids 4oz

This is the only USA based toothpaste company (at least I think it is a US Company) that will actually state the amount of nanohydroxyapatite it contains (10%). Any studies done on effectiveness of nanohydroxyapatite use this as the minimum required. Not sure why other companies won't go on record with their percentage like they do with flouride amounts.As far as taste it is pretty pleasant and neutral, not too strong. It is not abrasive at all. I swish whatever is left in my mouth for awhile after brushing then spit it out and don't rinse. I am using this to prevent problems not to solve any so I can't speak to that aspect of using this toothpaste. I do have to go in and brush with just baking soda every month or so to get rid of any stains that might be accumulating because it is not abrasive. It is more a light foamy than a heavy gritty type toothpaste. My teeth feel smooth and my mouth feels clean after brushing.I also like the non toxic ingredients and sustainability aspect of the packaging. The tube is decent size and I am able to get every last drop from the tube.

I did quite a bit of research on what should and should not be in a toothpaste, and this checked all the boxes. I even checked with the company to make sure they were using the proper type of Nano-Hydroxyapatite, and they are. The flavor is fantastic. My mouth feels clean, and I don't feel like I have to spit it out right away, so I can rinse my mouth like other toothpastes. Try it. You will like it.

The product works fine, but the flavor is strong and not very kid-friendly. Adults may be okay with it, but children probably won’t enjoy the taste.

Great toothpaste. The biggest plus is that it has all natural ingredients and tastes great! Second time purchasing. I’m sensitive to most regular toothpastes on the market but this one works well and I will continue to purchase it.

I went looking for a toothpaste with xilitol (great for your teeth) and a good remineralizing agent.Most toothpastes advertising for their xilitol have just a tiny amount (b/c its expensive), and they are loaded instead with sorbitol sweetener as their first ingredient instead (b/c its cheap). It's like a switcheraroo and IMHO false advertising. Even expensive, hipster toothpastes that LOOK healthy do this. Boo.There are a handful of toothpastes that have xilitol but no sortibol. About half of them are baby toothpaste (like Jack and Jill Strawberry) which then don't have any re-mineralizing agents. If you want the re-mineralizing agent you are down to just a few toothpastes in the USA.Sodium fluoride is the re-mineralizing agent one most over-the-counter brands like Crest and Colgate use. nHCA is generally a little better than sodium flouride, and that's what ELIMS and other boutique brands use.The only thing a little better than nHCA is an ingredient called NovaMin. It's used in enamel-restoring toothpaste in Canada and Europe, but not available USA unless you are a dentist. Do your research.All together, I think the combination of xilitol and nHCA and the non-Mint flavor makes ELIMS the best toothpaste for sale in the USA today. I'm going to order a bunch!

I used this product two times a day for two months. Not only did it not whiten my teeth, it made the sensitivity unbearable. (I had not had sensitivity problems for several years before using this product and had not been using sensitivity toothpaste before this product). I never had any water after brushing and followed the directions. I cannot recommend. I would give it zero star if I could

I have used this for 6 months now and notice a smoothness of my tooth surface and some improvement of the retractions of my gums. It tastes good, both the orange and lavender mint. I did not have any sensitivity to deal with.

Bought this for my husband who hates mint! Super disappointed because on the description this said orange pineapple. It did not say anything about mint. But we open the box and the tube says orange pineapple mint! The toothpaste has an interesting flavor. My teeth feel very clean and I like the foaming. Just wish it didn’t have mint.