IT Cosmetics Your Skin But Better Foundation + Skincare - Hydrating Medium Buildable Coverage - Minimizes Pores & Imperfections - Natural Radiant Finish - With Hyaluronic Acid - 1.0 fl oz

Honestly so impressed with the light and airy coverage that really adapts to your skin. I just ran out of my first one, ordered Estée and tried it once to see how incredible the naturalness of It cosmetics is comparatively.No cake, buildable and NEVER sets into fine lines. Wear all day like a dream. 😍 You truly only realize how great a product is until you’re missing it.You can see how similar to my skin tone and light in the picture. This is by far the best foundation I’ve ever found. I know it for sure now. 😇 Thanks for the beautiful product It! 🤍💛

This is my favorite foundation, hands down. It has medium, buildable coverage that goes on sooo smoothly and never pills no matter what I use underneath (including serums, sunscreens, etc). The texture is creamy and it blends really easily. The color match is perfect as well. It's fragrance free which is important to me. 10000% recommend.

This foundation delivers exactly what it promises! It blends seamlessly, feels lightweight on the skin, and gives a beautiful, natural finish that lasts all day. I love how it evens out my complexion without looking heavy or cakey. My skin looks fresh, radiant, and truly like my skin—but better!

This is a light foundation with medium coverage which looks nice when applied with a sponge. It does not have sunscreen which I like. Everything these days are loaded down with sunscreen which does not allow for any Vitamin D absorption. If you want sunscreen, theres plenty of moisturizers with that. This is not think and does not rub off on people when you hug and kiss them, like family members. It looks very natural.

excellent product. recommended to me by several friends so i tried it and was very pleased. I like it because it doesn't smear across your face and streak like some foundations do. it goes on nice and has good coverage for blemishes but doesn't cover your face like a thick sheet of plastic either. i use a brush to apply it and i moisturize lightly beforehand and it goes on great.... will buy again!!!!

light but too liquidy!!

Oh wow I love this product. I am an IT fan and this is such a creamy foundation and leave my skin feeling great. The coverage is flawless. Will buy 100 x over

Very nice makeup, not heavy but good sheer coverage.