DotCom Secrets: The Underground Playbook for Growing Your Company Online (1st Edition) Paperback – April 28, 2015

Russel Brunsons book DotCom Secrets is a very fulfilling read that gives you an enjoyable all around understanding of how to obtain customers online. While most of us are probably unaware of what a funnel system is or does for that matter, we have probably all been subjected to it at one point or another through various types of advertising steams such as Instagram, Facebook, Email letters, ect. Sadly though a lot of us are unaware of how to successfully use such a system to be able to attain new customers through such a system and thats exactly where this book comes into play. Rightfully so, the book starts out with a little background on the author, how he learned about the funneling system and the power that different, appropriately placed funnels within that system can make on being able to convert cold customers into high paying clients that make it all the way up to your value ladder (More of which is explained in the book). Topics covered range from all the different individual types of funneling pages, to what & how they are best used, How to structure scripts appropriately so that it is tailored specifically to a certain funnel allowing you the best chance of conversion and many other topics on the subject at hand. You learn about the three different types of traffic and how you need to have different messages for each one of those varying types of traffic because each type of traffic needs different types of advertising in order to be able to attract them to your service. You also learn how you can best attract your desired customer by going to your competitors webpages to run analytics on the exact banner ads that are working for them, as well as which ad copies are converting so that you know which tactics are best to use while also allowing you to know which ad tactics to avoid due to there lower success rate. After you receive a full description on all twenty-three different funnel building blocks and how to correctly structure them for specific marketing tactics, you’ll discover which funnel structures complement each other best and have the biggest success rates , learn how to write the appropriate scripts to match the funnels and many more tactics that’ll take you from a online marketing novice to sales generating guru! I highly recommend this book to anyone that is struggling or is coming up short on their desired results from paid advertisements through social media platforms as this book can and will dramatically help/change your marketing strategies for the better, while also giving you valuable, insightful tips & tricks that you probably would be unaware of unless you red this book.

This book is fantastic.I’m specifically writing this to address the reviewers claiming this book disappointed them because it’s “just a big sales pitch for ClickFunnels.”Imagine reading ‘Joy of Cooking’ because you want to feel confident in the kitchen. Maybe cooking is new to you, or you never had proper guidance. At the end of the book it casually mentioned that while you already have all the info you need to whip up delicious dishes – that *if* shopping for ingredients and preparing dishes sounds utterly overwhelming to you, that you feel lost, they also happen to have a takeout service you could call.For someone to chuck the book and say “it was all just a sales pitch” is to discard a wealth of knowledge and strategies.Having worked in website design, programming, and marketing since 2005 I can truthfully say you do not need to use ClickFunnels to put this information to use. It looks brilliant and I’m sure it would get you going faster than manually laying out a design, building the forms, hooking up a mailing list, etc. but that’s your call.I wish I’d read this years ago. I can already envision how I’ll adjust the way I present my own services to potential clients. More importantly, I can imagine how this would be helpful to other business owners big and small who have something to offer the world (whether you’re selling a product, or are service-based).If the only thing this book does is jog your thinking on the possibilities in separating yourself from your personal hours available – to replicate your expertise beyond what you can possibly offer by doing everything one-on-one, directly – then you’ll already add several digits in ROI for the meager $10-20 you spend to tap into this knowledge. (that's not the only concept in the book, but it really stood out for me, the guy always wearing lots of hats and feeling short on time)To be clear, I have no affiliation with ClickFunnels. I just hate to see reviews talking down genuinely valuable information all because they were soooo put off by the mention of software existing. I almost listened to them.If you’re on the fence, this book is worth a read. I’m almost overflowing with new ideas for growth and opportunity in 2019 now that I finished it.

Having had an online business since January 2003, I've read many, MANY books about online marketing, and have even purchased some of the big-ticket courses, such as Jeff Walker's "Product Launch Formula" and Mike Filsaime's "Butterfly Marketing". I've even had a chance to review Frank Kern's "Mass Control" and "List Control" products. Others I've learned from include Rich Schefren, Glenn Livingston, Todd Brown, Mark Joyner, Terry Dean, Yanik Silver, Jim Edwards, Willie Crawford, Jimmy D. Brown, Dan Kennedy, and the list goes on and on.I can say, without a second's hesitation, that Russell Brunson's "DOTCOM Secrets" book trumps all of them.This book has just the right mix of high-level strategy and low-level tactics to make it a solid playbook for anyone who wants to make their online business a profitable one, while operating with the highest degree of ethics and integrity. It has shown me where I have made many mistakes along the way, and as I implement the ideas, I'm finding that it's easier to attract the right customers who resonate with my materials, and help them see the value in owning my higher-end products.The only downside to this book is that it doesn't address the technical side of things, and this means that a newbie will need to go elsewhere for the final implementation. The good news is that once you have implemented the information here, you won't have to rebuild everything again, because you'll have done it right the first time.