What shade is the lightest shade ?

It's the Ivory one. And just a tip, I have never used an ivory shade of foundation in 30+ years of doing my makeup. It's usually too light for me. The ivory shade was best for me here. These shades run darker than expected and darker than the same colors/numbers in other CG products. I wear the Advanced Radiance Powder in 120 Natural Beige and that's also too light on my skin but I like how it blends in.

For anyone who’s tried this and the other one they make (3 in one in swirly jar) what’s the difference? which covers better?

IMO i believe they both cover just as good.. i like this one as it feels abit more lighter on my skin..

the shades look a bit dark which shade is good for light skin with cool undertones but not pink?

Hi there! Thank you for your question. We suggest trying either shade 110- Classic Ivory or 120- Creamy Natural. Both of these are light cool shades, but they do not have a pink color to them. If you have any other questions, please reach out to our team. You can give us a call at 1-800-426-8374, and we'll be happy to help.

old natural beige #140 what color would be the same

Amazon's site says that they DO have CoverGirl Clean Liquid Foundation, 140 Natural Beige, 1 Ounce! CoverGirl Clean Liquid Foundation, 140 Natural Beige, is that what you want it? Tonight is was $12.02 with free shipping. Or just contact CG & see if they could have a new formula with the same shade.....Good luck!

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YOUTHFUL GLOW - Instantly restores skin's youthful appearance.
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COVERGIRL Advanced Radiance Age-Defying Foundation Makeup in Buff Beige is a 1 oz liquid foundation designed to reduce the appearance of fine lines, wrinkles, and imperfections. It offers a radiant finish suitable for all skin tones, ensuring a smooth base for any makeup look. With its long-wearing formula, this foundation not only enhances your natural beauty but also provides comfort throughout the day.