---
product_id: 8894997
title: "Big Data: Understanding How Data Powers Big Business"
price: "417 DH"
currency: MAD
in_stock: true
reviews_count: 9
url: https://www.desertcart.ma/products/8894997-big-data-understanding-how-data-powers-big-business
store_origin: MA
region: Morocco
---

# Big Data: Understanding How Data Powers Big Business

**Price:** 417 DH
**Availability:** ✅ In Stock

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- **What is this?** Big Data: Understanding How Data Powers Big Business
- **How much does it cost?** 417 DH with free shipping
- **Is it available?** Yes, in stock and ready to ship
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## Description

Big Data: Understanding How Data Powers Big Business: 9781118739570: Computer Science Books @ desertcart.com

Review: The ABSOLUTE BEST Big Data book from industry expert - Successful advanced analytics capability for marketing organizations involve integrating point of sale (POS), demographic, behavioral, social, mobile, CRM, third party web and retail loyalty program, digital marketing platform (DMP), psychographic and channel attribution data into insights for activation on demand-side platform (DSP), social media, segmentation, pricing, new product development and media mix optimization. At my organization, we’re starting our big data journey with a focus on digital marketing and will roll in additional programs - including pricing, segmentation, new product development, marketing mix optimization and integrated supply chain - as we develop this capability. I’ve been researching big data through consultants and in-house experts, and I’ve found Bill’s book to be an enormous help. His insights into the process before the implementation are things that other big data firms won’t share (or simply don’t know). He’s leveraged his many years of big data expertise with Yahoo!, P&G and now EMC to create this powerful tool that will help any firm determine the necessary steps to take on their big data journey. The 3 steps for implementing a big data analytics infrastructure include: 1. Understand personas (decisions, questions, KPIs) 2. Identify a process for data ramifications (how does data impact my value drivers) 3. Assess user experience (format of analytic results for decision-makers) If you read one book on big data, this should be it. Bill Schmarzo is an expert in big data and his book is sure to provide the information you need to understand the complex world of advanced analytics and guide you through the process of developing your own big data capability.
Review: A good intro to big data - I especially appreciated the cross functional aspects described in the book and the practical workshop moderation recommendations. A very useful guide to big data and its role in a modern company.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #699,912 in Books ( See Top 100 in Books ) #333 in Information Management (Books) #338 in Enterprise Applications #894 in Databases & Big Data |
| Customer Reviews | 4.2 4.2 out of 5 stars (31) |
| Dimensions  | 7.4 x 0.5 x 9.2 inches |
| Edition  | 1st |
| ISBN-10  | 1118739574 |
| ISBN-13  | 978-1118739570 |
| Item Weight  | 14.6 ounces |
| Language  | English |
| Print length  | 240 pages |
| Publication date  | October 7, 2013 |
| Publisher  | Wiley |

## Images

![Big Data: Understanding How Data Powers Big Business - Image 1](https://m.media-amazon.com/images/I/31UQsjpwRKL.jpg)
![Big Data: Understanding How Data Powers Big Business - Image 2](https://m.media-amazon.com/images/I/41YlJc3JcOL.jpg)
![Big Data: Understanding How Data Powers Big Business - Image 3](https://m.media-amazon.com/images/I/41ytd881WyL.jpg)
![Big Data: Understanding How Data Powers Big Business - Image 4](https://m.media-amazon.com/images/I/61ilyu5uX4L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ The ABSOLUTE BEST Big Data book from industry expert
*by E***A on February 6, 2014*

Successful advanced analytics capability for marketing organizations involve integrating point of sale (POS), demographic, behavioral, social, mobile, CRM, third party web and retail loyalty program, digital marketing platform (DMP), psychographic and channel attribution data into insights for activation on demand-side platform (DSP), social media, segmentation, pricing, new product development and media mix optimization. At my organization, we’re starting our big data journey with a focus on digital marketing and will roll in additional programs - including pricing, segmentation, new product development, marketing mix optimization and integrated supply chain - as we develop this capability. I’ve been researching big data through consultants and in-house experts, and I’ve found Bill’s book to be an enormous help. His insights into the process before the implementation are things that other big data firms won’t share (or simply don’t know). He’s leveraged his many years of big data expertise with Yahoo!, P&G and now EMC to create this powerful tool that will help any firm determine the necessary steps to take on their big data journey. The 3 steps for implementing a big data analytics infrastructure include: 1. Understand personas (decisions, questions, KPIs) 2. Identify a process for data ramifications (how does data impact my value drivers) 3. Assess user experience (format of analytic results for decision-makers) If you read one book on big data, this should be it. Bill Schmarzo is an expert in big data and his book is sure to provide the information you need to understand the complex world of advanced analytics and guide you through the process of developing your own big data capability.

### ⭐⭐⭐⭐⭐ A good intro to big data
*by E***E on May 2, 2019*

I especially appreciated the cross functional aspects described in the book and the practical workshop moderation recommendations. A very useful guide to big data and its role in a modern company.

### ⭐⭐⭐⭐ Four Stars
*by A***. on February 12, 2016*

Item was delivered on time and as described.

## Frequently Bought Together

- Big Data: Understanding How Data Powers Big Business
- Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

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*Product available on Desertcart Morocco*
*Store origin: MA*
*Last updated: 2026-03-12*