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About the Author Steven Haines is the founder of Sequent Learning Networks and The Product Management Executive Board. Sequent Learning Networks is a global training and advisory services firm based in New York City. Its mission is to help its clients improve the structure and function of Product Management so they can produce great products. The Product Management Executive Board is a professional association of senior executives who share a common bond in their quest for product excellence. Steven's books serve as foundational bodies of knowledge and Product Management best practices for product managers, product leaders, and executives across the corporate landscape. Steven spent more than two decades in corporate leadership roles in industries as diverse as wholesale industrial products, intimate apparel, medical products, communications, and software & technology. Further, he spent twelve years as an adjunct professor at Rutgers University's business school.
A**O
Helpful
It is what it says on the tin
E**S
You won't be disappointed!
I received my advance order copy of this book last night and I've already finished 1/2 of it. Steven Haines has been able to capture succinctly what so many organizations struggle with - how to establish and manage a product function.The combination of case studies and primary research Haines provides offers a great blueprint for organizations that are looking to implement a product function or ones that are struggling to maintain an existing one. As a companion for the Product Managers Desk Reference, this book is a must have in any product library.@ernieharris
R**N
Are you a product leader ? This is a great read!
A wonderful guide for leaders of product managers. Excellent insight and guidance.
L**S
Five Stars
Good information!
D**T
Five Stars
Great book for any product manager trying to focus on core task and managing company crisis
J**N
Excellent Resource for Product Management
This book provides exceptional insight and detail on how to build and sustain an outstanding product management organization. From practial experience, the information is "spot on" with regards to what is required to make this vital aspect of one's company truly successful.
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