In 1983, Casio launched the shock-resistant G-Shock watch. This product shattered the idea that a watch is a fragile piece of jewelry, and it has to be handled with care. The result of Casio engineers a challenge to create the world's most rugged timepieces. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a great watch that is unaffected by strong impacts or vibrations. Its practicality was immediately recognized, and its unique appearance embodied functionality, became popular and explosive sales in the early 1990s. G-SHOCK immediately incorporates a variety of sensors, solar powered radio control technology (described below) and new materials for extra durability. By always employing the latest technology and transcending traditional thinking about watches, the G-SHOCK brand has become Casio's flagship watch product
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