Do It All Radiant Concealer with Hydrating Multivitamin Serum | 4-in-1 Medium Coverage Creaseless Concealer, 24HR Hydration for Dry/Dull + All Skin Types, Niacinamide + Hyaluronic Acid

Finally something that works for me. Moisturizing. Great color and coverage.

I get tons of compliments when I wear this concealer. The perfect highlight to a natural makeup routine.

Really great coverage yet, lightweight

I love this for a daily basis. The texture is smooth and easy to apply. It moisture the skin and has full coverage as well. Make sura to choose the right tone of your skin.

Why do all these concealers claim to cover it all they do not still can see my dark circles. If I put on more to try and cover it’s really thick settles in wrinkles then put on my glasses and all that is magnified. We need more makeup artists that wear glasses so they know the struggle

⭐⭐⭐⭐☆ For $30, the IT Cosmetics Do It All Radiant Concealer is a solid choice for anyone looking to brighten, hydrate, and conceal without feeling like they’re wearing spackle. The **Light Neutral** shade blends beautifully on fair to light skin tones, delivering **medium coverage** with a radiant, dewy finish that doesn’t scream “I’m wearing concealer!” Packed with **niacinamide and hyaluronic acid**, this formula not only covers dark circles and blemishes, but also helps smooth and hydrate the skin underneath. And yes—it actually stays *crease-free* even after a long day, which feels like a minor miracle in the concealer world. **Pros:** - **Medium, radiant coverage** that looks natural and not cakey. - **Hydrating formula** with niacinamide & hyaluronic acid = skincare meets makeup. - **Creaseless finish** holds up impressively well throughout the day. - **Lightweight texture** blends easily and feels great on the skin. **Cons:** - **$30 price tag** is a little steep for 0.2 fl oz. - **Not full coverage**—won’t totally hide very dark spots or redness. - **Dewy finish may not suit oily skin**—can look shiny after a few hours. - **Limited shade range** depending on undertones. Overall, this concealer lives up to its “Do It All” name for most everyday needs. If you're after glow, hydration, and lightweight coverage that won’t crease, this one definitely earns a spot in your makeup bag.

I love It Cosmetics, and was introduced to the brand via a beauty box subscription that included their popular Confidence in a Cream moisturizer, which became a staple in my skin care regimen. It’s higher end, but still reasonably priced and of great quality, so I was excited to try this concealer. While the shade wasn’t a perfect match for my skin, it still worked when combined with my foundation, and could be used on its own when blended well. I don’t like the applicator at all, as it doesn’t apply the product well and kind of grosses me out as it’s sponge-like. The concealer itself felt a bit heavy, and not particularly hydrating. Because of the heavier coverage, it does indeed settle into fine lines, so it’s important to apply with a light hand. This formula would work better as a foundation. It does last longer than many of its competitors, with minimal touch-ups needed throughout the day. The finish isn’t my favorite; it gives a matte-ish look, which looks harsh on my skin when it’s not perfectly applied and the color matches well. The price is a bit high for this company. It would make more sense for it to cost $25, but I doubt I’d purchase again. I expected better results from It Cosmetics.

He probado muchos correctores y ninguno cubre tan perfecto cómo este

Amazing texture for mature skin. Doesn’t settle in undereye fine lines. Super hydrating and nourishing for the skin. Contains serum and moisturizing skin care. Amazing!

Good cover but didn't last long enough for me

S'estompe très bien et hydratant, ne file pas dans les ridules

Forever searching for the perfect concealer and this one is pretty good though still not the holy grail. Thin and not at all cakey.

Tel que décrit