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Colgate Optic White Purple Toothpaste is a fluoride-based whitening toothpaste that removes 95% of daily surface stains and polishes teeth 5X more effectively than regular toothpaste. Its vegan, gluten-free, and sugar-free formula is enamel-safe for daily use, delivering a fresh mint flavor and a brighter, healthier smile after just two weeks of consistent brushing.






| ASIN | B0CZ7N8344 |
| ASIN | B0CZ7N8344 |
| Age Range Description | Adult |
| Allergen Information | Gluten |
| Best Sellers Rank | #39,967 in Health ( See Top 100 in Health ) #1,216 in Toothpaste |
| Brand | Colgate |
| Customer Reviews | 4.5 4.5 out of 5 stars (2,650) |
| Customer reviews | 4.5 4.5 out of 5 stars (2,650) |
| Date First Available | 4 April 2025 |
| Format | Paste |
| Item model number | 61044644 |
| Manufacturer | Colgate-Palmolive |
| Package Dimensions | 15.24 x 15.24 x 5.08 cm; 119.07 g |
J**I
This toothpaste really brightens your smile. The purple formula helps neutralize yellow tones, and it noticeably lifts surface stains after just a few uses. It leaves your teeth feeling polished and your breath fresh without being harsh. A simple, effective boost for everyday whitening.
N**3
Best whitening toothpaste ever. Taste great, works fast. Removes coffees, smoke stains. Very good toothpaste
C**Y
this stuff really works - I was wary, but, after a week or two, my teeth became pearly white. The nice thing about it is that it's not an extra step because most brush their teeth twice a day anyway
A**K
It's my favorite color. Why not have fun brushing your teeth with your purple electric toothbrush and this matching toothpaste! 💜
J**E
This toothpaste definitely changed the color of my teeth. I used to be a smoker and this definitely helped ! Its sensitive on my teeth and tastes minty. The texture is like a normal toothpaste. I do thinknits a little expensive, but it does the job.
Trustpilot
4 days ago
3 weeks ago