wet n wildPrime Focus Clingy Serum Primer, Hydrating & Brightening with 5% Niacinamide & 8% Glycerin, Long-Lasting 16-Hour Wear, Dewy Finish Skin-Enhancing Formula, Cruelty-Free

Shoutout wet n wild! This is a great (and better!) alternative to elf’s power grip with 4% Niacinamide. This wet n wild primer has 5% niacinamide!!! That extra 1% counts! I love that it feels great on my skin, and makes my makeup base so pretty and even. My makeup looks absolutely amazing after using this product. It also stays put for hours!!! Treat yourself to this one ladies!🫶🏻

wet n wild Prime Focus Primer Serum for Face, Hydrating for Dry Skin, Makeup Primer Serum stacks up to what it advertises. It is lightweight hydrating formula that I use before I put on any makeup. It goes on smoothly and dries quickly. I find that it is nicely hydrating without being too oily. I tend to have T zone skin and this doesnt cause it to be shiny but instead my makeup goes on smoother and doesnt fall into lines as it slightly pumps up the skin. It comes in easy little bottle with a dropper - you just need a couple drops to put on your face. It's lightweight and doesnt feel greasy. My makeup stayed on all day and looked great. No need to buy fancy expensive primer the wet n wild Prime Focus Primer Serum for Face, Hydrating for Dry Skin, Makeup Primer Serum works great as a makeup primer and makes my makeup stay on and look good. Definitely worth the price and is a great purchase!!

I am shocked that I loved this. It’s not my normal type product but I love it alone as just a bare face freshener, but it’s equally good as a primer (its intended main purpose I think) and also mixed with the Wet ‘N Wild Foundation then applied to face. It’s definitely worth adding to your foundation line up.

Smooth and clean

This works really well to grip your makeup and keep it on, however it breaks my face out a lil bit. Every time I’ve used this, I’d have multiple pimples when I’d take off my makeup leaving my skin textured and uneven. My makeup would look great the entire time but underneath my skin wouldn’t be so great. I do have sensitive skin so just keep that in mind and consider your skin type. There’s no burning or irritation just the mild break out creating more textured skin. I probably won’t repurchase.

Y'all. I swear on my life that I almost started crying last night because of how good this primer was for me.I've always hated doing makeup, specifically when it'd come to applying foundation and concealer and what not. No matter how great my skincare routine is, no matter what I'd do, my foundation would always start cracking or separating and looking extremely cakey either immediately after applying it or 30 minutes after.Now, I understand that foundation is naturally going to look cakey because—surpruse—you're adding a layer of colored cream to your face along with other products on top of that, but it was always too much. I've been wearing makeup on and off for years, but never wearing it consistently because I've been dreading the thought of having to use foundation once again.However, I saw this the other day and decided to give it a try. I've already spent a lot of money on a couple other primers and even tried different foundations, so spending $6 won't kill me. Used it last night while I was playing with makeup, followed the directions and waited a minute or two before putting my foundation on and oh. My. Gosh.I never thought I would see the day that my foundation would actually look smooth. I hadn't even put my powder on top yet and it looked so freakin' good to me. I was SCARED because of how good my foundation looked on me. I'm 24 but I swear somewhere in me my 14-year old self was quaking, lol. I wasn't as smooth as a dolphin, but like I mentioned above I understand that foundation will still be a little cakey regardless. I just never thought I could ever get it to look as smooth as it did last night.One thing worth mentioning is this stuff will start getting tacky within a few seconds of applying it and rubbing it into your face, but what I did was I just did different sections of my face at a time to make sure it was applied evenly.I rarely write reviews for anything, but I just needed to share my experience because I was honestly about to quit on makeup completely and just stick to some simple eyebrows and a lash-liner combo. If you or someone you know—maybe your daughter, niece, granddaughter—are looking for an affordable primer to try out, I would start here.

This is the perfect sticky primer! I actually like this better than the ElF power grip.Doesn’t break my skin out and it helps keep my makeup on for a good 8 hr work day and after

Bought this for my mother who's 54, she wanted some new makeup and for me to show her how to do some looks. She likes dewy looks more than matte so I prioritized a hydrating primer. I got this for her and did a look on her explaining how to use it and other products and this made the cushion foundation I got her stay put even without setting spray! My mother has incredibly sensitive skin and this not only hydrated her dry skin but didn't irritate it at all. I also did a look on my grandmother using the same primer, she's 74, and it made her skin look so good and stay put without any powder as well! Cannot recommend enough, especially at this price point! (attached some pictures with zooms in on skin)