No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich Paperback – Illustrated, 4 July 2019

This is straight up my favourite Dan Kennedy book. He lays out what he's discovered about rich people, tells you exactly what they're looking for in a product/service, and tells you what appeals to use to hook them.The "e-factors" chapter is especially great. I've already read it over 10 times easily, with copious notes. At the end he also gives you case studies of how his students implemented his teachings into their businesses - which should give you plenty of practical ideas for your own.Genuinely astounding that such valuable information is available in a mere £10 book.

There’s some interesting food for thought but it is mostly theory, there isn’t much in terms of practical steps and the author is pretty right wing and makes it known every chapter so bear that in mind

This book has a catchy title, I have watched his seminars, BORING..He uses other people’s stories and examples and cannot get to the point!