Straight and Level 3rd Edition

I purchased this book in used condition, and paid a very low price for it. The book, though, looked like it had never been opened. It was in pristine, new condition when it arrived. I got a really good deal on this purchase.In terms of the content of the book itself, I have found it to be the most engaging book on the subject I've come across in a very long time. I'm an academic and have published a few articles in the area of air transport economics. Prior to reading this book, I was fairly familiar with the academic economics perspective on air transport, but this book exposed me to a much different and in many respects more applied perspective, that of a strategic and management perspective. The book is extremely well-written and contains a wealth of real world examples drawn from the author's background in investment banking and aviation consulting.

I am an engineer by trade, working on expanding my horizons into the business world. Some of the concepts may be quite familiar to grad level business students, but I found some of the business concepts enlightening. While I am still working through the text, I am pleased with the purchase and have recommended to collegues. The book is well written, challenging and provides guidance/background not only in the airline industry but analysis techniques that can be used in other industries as well.

Not an easy read, could be laid out better.

The title is part of the basic literature that one must read in order to start grasping the notions of the airline business

Horribly wordy and complicated.

A great primer of the airline industry

Very good n prompt service. Will transact in future too

Very complete. Highly recommended