--- product_id: 61312446 title: "The Boron Letters" price: "719 DH" currency: MAD in_stock: true reviews_count: 13 url: https://www.desertcart.ma/products/61312446-the-boron-letters store_origin: MA region: Morocco --- # The Boron Letters **Price:** 719 DH **Availability:** ✅ In Stock ## Quick Answers - **What is this?** The Boron Letters - **How much does it cost?** 719 DH with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ma](https://www.desertcart.ma/products/61312446-the-boron-letters) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Buy The Boron Letters by Halbert, Gary C., Halbert, Bond (ISBN: 9781484825983) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders. Review: You must read this... - Gary Halbert was probably the best direct marketer and copywriter of the 20th century. In this exceptional book made up of letters from Gary to his son, Bond (himself a top copywriter and marketing consultant), he imparts his lifes wisdom. The letters were sent from the Boron Federal Prison and the original letters have become a cult classic. What makes this book so special is the updating of the letters in the form of a commentary by Bond telling how they apply today. From the basics of copy to what really gets people to buy to lessons from some of Gary's top converting offers (which led to billions in sales), the Boron letters is a must read. This is a must read for any student of marketing or indeed life... and that's no hyperbole! Review: 10/10 Cant put this book down. - Brilliantly written and very easy to read. Halbert's writing style is just hypnotic. You can see why he was at the top of his game when it came to writing excellent copy. Not only does he provide lessons on marketing and copy, but on life itself and how to be successful in all that you do. I highly recommend this to all budding copywriters and all of those looking for an interesting read.... I would even go as far to say that anybody who reads this book will not fail to learn something, whether its in business, marketing or life. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 56,766 in Books ( See Top 100 in Books ) 225 in Sales & Marketing 429 in Business Development & Entrepreneurship (Books) | | Customer reviews | 4.5 4.5 out of 5 stars (2,194) | | Dimensions | 21.59 x 0.84 x 27.94 cm | | ISBN-10 | 1484825985 | | ISBN-13 | 978-1484825983 | | Item weight | 422 g | | Language | English | | Print length | 146 pages | | Publication date | 11 Jun. 2013 | | Publisher | CreateSpace Independent Publishing Platform | ## Images ![The Boron Letters - Image 1](https://m.media-amazon.com/images/I/3154HwVvFiL.jpg) ![The Boron Letters - Image 2](https://m.media-amazon.com/images/I/41gJGy3jLhL.jpg) ![The Boron Letters - Image 3](https://m.media-amazon.com/images/I/51IAV6N32lL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ You must read this... *by J***W on 10 May 2013* Gary Halbert was probably the best direct marketer and copywriter of the 20th century. In this exceptional book made up of letters from Gary to his son, Bond (himself a top copywriter and marketing consultant), he imparts his lifes wisdom. The letters were sent from the Boron Federal Prison and the original letters have become a cult classic. What makes this book so special is the updating of the letters in the form of a commentary by Bond telling how they apply today. From the basics of copy to what really gets people to buy to lessons from some of Gary's top converting offers (which led to billions in sales), the Boron letters is a must read. This is a must read for any student of marketing or indeed life... and that's no hyperbole! ### ⭐⭐⭐⭐⭐ 10/10 Cant put this book down. *by L***E on 9 January 2018* Brilliantly written and very easy to read. Halbert's writing style is just hypnotic. You can see why he was at the top of his game when it came to writing excellent copy. Not only does he provide lessons on marketing and copy, but on life itself and how to be successful in all that you do. I highly recommend this to all budding copywriters and all of those looking for an interesting read.... I would even go as far to say that anybody who reads this book will not fail to learn something, whether its in business, marketing or life. ### ⭐⭐⭐⭐ "Babblings" of a great copywriter from prison *by P***R on 16 November 2018* I first read these letters written by the author to his son from prison on the Gary Halbert Letters website and bought the book to add to my copywriting and marketing library. These letters date back to 1984 so don't expect tips about the Internet, email and social media. Instead expect advice that goes deeper than modern media. Their purpose was to teach his youngest son about marketing and life. Even by then Gary Halbert was a legendary copywriter and direct marketer who had lived a roller coaster life. He published a popular marketing newsletter and has been an inspiration to many of the top copywriters of the last 30 years. The letters are in some parts a ramble about his life in prison and the life lessons he has learned. Sometimes they contain personal comments about his family. At other times, they focus on explaining how he had managed to be so successful. The letters are not edited so you have to go wherever he takes you. His son, Bond Halbert follows up with his own comments to give his thoughts on the advice he received from his father and updates the ideas to the days of the Internet and emails. If you want a pure marketing guide, this book isn't for you. It even takes its time before it starts talking about marketing. The book covers: - How to select the best list to use. - How to train yourself in copywriting including the books to read more than once. - How to select a market worth pursuing. - How to create an information product, even when you know nothing about the subject at the start. - The A and B piles and why it's vital to pass this first test. Halbert was very firm on this while other copywriters favour teaser copy in some situations. The right thing to do is to test it. - How to use grabbers to gain attention. - How to induce guilt to reply using stamped return envelopes. - How to prepare to write the copy. - How to improve your copywriting skills. - How to use "eye relief" to keep people reading your copy. - And more This is a hard book to assess and rate. Gary Halbert was a great copywriters and his insights are valuable. So too are his lessons on life, even if you don't agree with a few, they make you think. Halbert himself recognises his "babblings are getting too random". This is the problem if you want to learn copywriting. There is little structure and he doesn't delve in as deeply as I'd want when he finds an interesting issue. 3 or 4 stars? I think I'm probably at the 3.6 level so I should round up. If you're a business owner who wants to learn copywriting, there are many books that will give you a more structured approach. If you're a copywriter, you should probably read it as part of your continuing education but it's a book of nuances rather than theories, concepts or direction. You should also read the Gary Halbert Letters. I'm left wishing there was a better copywriting book by Gary Halbert . There is a book called "How To Maximum Money In Minimum Time" but I haven't seen it or read it and it's a bit expensive to buy on spec. Paul Simister, a business coach who helps business owners with disappointing marketing, to get unstuck. ## Frequently Bought Together - The Boron Letters - Ogilvy on Advertising - Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ma/products/61312446-the-boron-letters](https://www.desertcart.ma/products/61312446-the-boron-letters) --- *Product available on Desertcart Morocco* *Store origin: MA* *Last updated: 2026-05-21*