Game Analytics: Retention and Monetization in Free-to-Play Mobile Games Paperback – 19 Aug. 2023

An essential, highly readable, guide to the world of game analytics from event tracking and core KPIs to A/B testing and predictions. The author has an engaging and witty writing style and doesn't get bogged down in theory, with just a handful of formulas scattered here and there. The practical SQL, Tableau and R examples (referencing East Side's own games for extra colour) will make it easy to apply the approaches to your own data. Highly recommended to anyone involved in making sense of game data