--- product_id: 56174336 title: "Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising" price: "636 DH" currency: MAD in_stock: true reviews_count: 12 url: https://www.desertcart.ma/products/56174336-hey-whipple-squeeze-this-a-guide-to-creating-great-advertising store_origin: MA region: Morocco --- # Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising **Price:** 636 DH **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising - **How much does it cost?** 636 DH with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ma](https://www.desertcart.ma/products/56174336-hey-whipple-squeeze-this-a-guide-to-creating-great-advertising) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising [Sullivan, Luke] on desertcart.com. *FREE* shipping on qualifying offers. Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising Review: Read this and your ads will suck less - Luke Sullivan is one of the best copywriters out there and this book will reveal many of his secrets to making ads that don't suck. Probably the best resource for a young creative (especially copywriters) in the process of putting a portfolio together. This is a book that I always find myself going back to time and time again. In Luke Sullivan's own words, this book will teach you to make ads "that don't suck." Not only are the lessons in the book priceless but Sullivan is such a great writer that it is entertaining the whole way through. Put simply, Hey Whipple will help you make great ads, as well as teach you some lessons that you can't learn in school. Even though all the lessons in the book are pretty timeless, Sullivan has done a good job of keeping up with some of the more recent trends and covering them with each new edition of the book. This book is such a must read for writers that if I was interviewing a copywriter who hadn't read it yet, I would give them a copy and tell them to come back when they are finished. Review: Advertising Hi-Jinx - Some very fine thoughts on the advertising and creative marketing business. Might have been a little bit better if the author weren't trying to be so "cute" as well as informative. I was looking for a little more serious introspection and the sort of academic guidance I would give my advertising design students. Nonetheless, it's quite readbale and provides some wickedly irreverent insights to a crazy business. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #246,523 in Books ( See Top 100 in Books ) #199 in Advertising (Books) | | Customer Reviews | 4.2 4.2 out of 5 stars (69) | | Dimensions | 6.14 x 0.98 x 9.02 inches | | Edition | 3rd | | ISBN-10 | 0470190736 | | ISBN-13 | 978-0470190739 | | Item Weight | 15.3 ounces | | Language | English | | Print length | 352 pages | | Publication date | February 8, 2008 | | Publisher | Wiley | ## Images ![Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising - Image 1](https://m.media-amazon.com/images/I/911Yk74YaEL.jpg) ![Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising - Image 2](https://m.media-amazon.com/images/I/91j+FFUm5mL.jpg) ![Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising - Image 3](https://m.media-amazon.com/images/I/71Lfoe+lhDL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Read this and your ads will suck less *by T***U on July 22, 2011* Luke Sullivan is one of the best copywriters out there and this book will reveal many of his secrets to making ads that don't suck. Probably the best resource for a young creative (especially copywriters) in the process of putting a portfolio together. This is a book that I always find myself going back to time and time again. In Luke Sullivan's own words, this book will teach you to make ads "that don't suck." Not only are the lessons in the book priceless but Sullivan is such a great writer that it is entertaining the whole way through. Put simply, Hey Whipple will help you make great ads, as well as teach you some lessons that you can't learn in school. Even though all the lessons in the book are pretty timeless, Sullivan has done a good job of keeping up with some of the more recent trends and covering them with each new edition of the book. This book is such a must read for writers that if I was interviewing a copywriter who hadn't read it yet, I would give them a copy and tell them to come back when they are finished. ### ⭐⭐⭐⭐ Advertising Hi-Jinx *by C***L on March 2, 2010* Some very fine thoughts on the advertising and creative marketing business. Might have been a little bit better if the author weren't trying to be so "cute" as well as informative. I was looking for a little more serious introspection and the sort of academic guidance I would give my advertising design students. Nonetheless, it's quite readbale and provides some wickedly irreverent insights to a crazy business. ### ⭐⭐⭐⭐⭐ WONDERFULLY ENTERTAINING & ENLIGHTENING! *by A***S on February 14, 2012* the mispunctuation at the bottom of page 208 disturbed me, but i somehow managed to put that behind me and finish this wonderful book! i'm new in the ad business, and i bought luke sullivan's book because of the good reviews that i found online. i was amazed to find that it was, truly, a riveting book! the focus of this read is not on mr. whipple (thankfully), but on the subtitle "A Guide to Creating Great Advertising". i do, though, share his view of mr. whipple, having grown up on teevee and also being annoyed by those stupid (yet effective) charmin ads. anyway, by reading through this great book, i believe that i have learned a ton of good stuff; stuff that i plan to use as i begin my own agency. sullivan writes on several aspects of the ad biz, ranging from radio and teevee, presenting your work, how to get into the business, day-to-day business, and explaining some of the great ad campaigns over the past many years. "Hey Whipple" is wonderfully entertaining and enlightening, and should be read by novices (like me) and anyone interested in the field of advertising. i hope one day to meet mr. sullivan, as it appears that we share, at the least, a love of great advertising and a sense of humor. speaking of humor, this has got to be one of the funniest educational books ever written. kudos to you, mr. sullivan, and thank you for sharing your awesome insight with the rest of us! --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ma/products/56174336-hey-whipple-squeeze-this-a-guide-to-creating-great-advertising](https://www.desertcart.ma/products/56174336-hey-whipple-squeeze-this-a-guide-to-creating-great-advertising) --- *Product available on Desertcart Morocco* *Store origin: MA* *Last updated: 2026-04-22*