The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign Paperback – January 28, 2014

I have been using direct mail in my business for quite some time. This book has opened my eyes on how to properly track as well as make sales copy that converts

We've been using direct mail successfully for years. However, after reading this book I feel like a kindergartner because of all the stuff I didn't know I didn't know . . . worse, neither did our advisors. For us the timing of this book's release is perfect because we're just starting a completely new direct mail campaign and are using these insights and advice to both refine our list and, by laser-targeting the client avatar we really want, quickly reduce the size of our mailings and therefore our costs.I particularly appreciate the two authors' extremely clear writing style. There's a ton of information in here, and if it wasn't clearly explained it'd be pretty difficult to implement. Now we know not only exactly what to do but why we're doing it and--especially--how to much more accurately measure results so we can continue to refine our DM process, reduce our costs, and increase our profits.This will be especially useful to marketers who are beginning to realize that improved results are going to have to come from competent direct mail rather than email. Obviously those already doing direct mail will find this information crucial, but I think those making the transition from email to direct mail will especially benefit.Highly recommended.

This book is great and I got a few new good ideas. Overall I'll keep it nearby, but it could have used a little bit more step by step information. I wasn't really clear on how to find a good list broker and was hoping to get that information from the book.

I have been using direct mail to build my multimillion dollar businesses (CPA, Attorney, RIA) for over 20 years. I have studied some of the top direct mail experts in the country, including numerous Dan Kennedy courses, including his recent $2,000 course on direct mail. Craig's book is the best nuts and bolts book out there. Full disclosure requires that I am one of Craig's very happy clients. He has helped me on numerous campaigns and has significantly improved my ROI on my mailings.Of course I wasted a lot of money buying products to market on Facebook, Linked In, etc. Basically, I got little or no return on those investments of time and money. But, I really make my living using direct mail to drive prospects to workshops or to see me directly. Then I repeat the process using Craig's techniques. Then I repeat again, etc.Use this book to make a million dollars. You will not find a better source on the nuts and bolts of direct mail anywhere.James Lange, CPA/Attorney, Author Retire Secure and The Roth Revolution

As a copywriter for Craig Simpson, Newsmax, and many other successful businesses, here's what I can tell you...I've personally "watched" Craig put nearly every piece of advise from this book into practice... and quite honestly, it's like gold.If you are even slightly considering testing direct mail (or if you have been doing it for years and really want better results)... do yourself a favor and get this book... it will save you thousands of dollars by keeping you from all the mistakes even top pros can make. I've watched him make gold many times on the projects I've been fortunate enough to write for. Craig really does bring the goods.And if you are ever fortunate enough to have Craig Simpson actually work on one of your projects, you'll quickly find that he really is one of the best. Bottom line, study every word of this book and put it to memory...

If you know nothing about effective direct mail then this book will be somewhat useful. Most of the book is very basic info you could find anywhere on this subject. And it's mostly pretty dry information, NOT the kind of simple, step by step actionable strategies you would expect for a business owner.I bought this because Dan Kennedy is the coauthor. But Dan only wrote about 30 pages of the book. I liked those chapters. But the rest of it was written in a way that was hard to get through. I'm not willing to pay $15 for 30 good pages of a book.I know that Craig Simpson is Dan's go to guy for direct mail, but I don't feel like this book delivers the goods.There's also confusing information. In a chapter about expanding your mailing universe, which to most people would mean what it says...he includes changing the format of your piece to attract more people, changing the price, and increasing lifetime value of a customer. While these are definitely good things to do, I don't feel that they belong under the category of expanding your mailing universe. IMHO this topic should address ways to find related mailings lists.

I bought the book because Dan Kennedy co-authored the book (I love all of Dan's books). The Direct Mail Solution is mostly written by Craig Simpson, and he offers valuable information in the direct mail world.If you're new to direct mail then this is a great book to get your hands on. It'll take you step-by-step in your direct mail campaign from start to finish. Designing your piece, picking a mailing list, picking a printer, testing, etc.If you're familiar with direct mail then you won't need this book, but it would make a great refresher!

Very good resource to for learning about direct mail with some spot on tactics to move the needle. Will be reading this again.