DEWY NATURAL FINISH - Clear gel formula creates a radiant, fresh-faced glow for every skin tone
GLOW THAT LASTS ALL DAY - Power Grip primer locks makeup in place from AM to PM
EFFORTLESS APPLICATION RITUAL - Melts into skin with fingertip warmth for a flawless, smooth base
SKIN LOVING NIACINAMIDE BOOST - 4% niacinamide smooths, brightens, and evens skin tone effortlessly
VEGAN CRUELTY FREE CONFIDENCE - Ethically made with zero toxins—beauty you can feel good about
e.l.f. Power Grip Primer + 4% Niacinamide is a gel-based, hydrating face primer that brightens and evens skin tone while providing a sticky, long-lasting grip for makeup. Suitable for all skin types, it delivers a dewy finish and is 100% vegan and cruelty-free.
Specifications
Manufacturer
e.l.f. Beauty
Package dimensions
12.9 x 4.1 x 2.5 centimetres
Package Weight
0.04 Kilograms
Item dimensions L x W x H
24 x 40 x 145 millimetres
Item weight
41 Grams
Brand
e.l.f.
Colour
Power Grip Primer + Niacinamide
Country of Origin
United States
Format
Gel
Volume
24 Millilitres
Skin type
All
Speciality
Toning, Brightening, Hydrating
Item model number
81517
Product Dimensions
2.39 x 3.99 x 14.5 cm; 41 g
ASIN
B0BQQS5GBQ
Have a Question? See What Others Asked
Can you use this before a powder foundation or would it be to sticky for a powder?
Can this help the appearance of pores???
How would I know which one to buy?
Is this product Noncomedogenic?
Reviews
4.4
All from verified purchases
T**R
Budget friendly primer
**e.l.f. Poreless Putty Primer - Review**The e.l.f. Poreless Putty Primer is a fantastic budget-friendly option that rivals high-end primers in performance. The formula is lightweight and smooth, gliding on easily to create a velvety base for makeup application. One of its standout features is its ability to blur pores and fine lines, providing a smooth and even canvas that helps foundation last longer.It’s suitable for all skin types, as the primer strikes a balance between being hydrating without feeling greasy, and it helps control shine throughout the day. Its texture is creamy, almost balm-like, and it absorbs quickly without leaving a heavy residue. For people with sensitive or combination skin, this product is gentle and non-irritating.However, its effectiveness may vary depending on skin type. While it performs well on normal and dry skin, those with extremely oily skin might find that it requires additional setting products for all-day longevity.The affordable price point, combined with the impressive results, makes it a great value for anyone looking for a solid primer. Overall, e.l.f.’s Poreless Putty Primer is a top contender, offering a smooth, poreless finish and enhanced makeup wear for a fraction of the cost of higher-end products. Highly recommended for anyone on a budget or anyone wanting to try a reliable primer.
E**D
Amazing
Good product, have been using for a long time. Cheaper buying this one than in store. Worth the purchase, good for a nice base for make up.
R**W
A good primer
A good primer with stickiness to help make up longevity. I found it helps my make up last longer. I would purchase this again.It isn't a smoothing primer though so texture and fine lines will still show through.
E**N
Great primer
Best primer I’ve used. It turns to a tacky substance which makes foundation stick to it and doesn’t budge all day
J**N
HG product
The holy grail primer for a reason, it's grippy and great for all skin types. Makes my make up last loads longer and no longer separates on my face. For a tenner you can't go wrong.
H**
Very sticky, but doesn't hold makeup as states
Very sticky, so you would expect it to keep makeup in place unfortunately it does the oposite
G**
I heard amazing things…
I heard amazing things about this product and they were true! Lightweight, lovely texture. It is the missing part of my makeup bag. Makeup stays on all day and my slightly greasy skin stays matte. Would recommend ♥️ 🌟
A**E
Magic product!
ReviewI have struggled with dry skin for the last few years.I have tried so many different primers and foundations and everytime my makeup would separate within minutes of application and look cakey and horrible.This made my confidence plummet and I was just unable to wear makeup.However! On a limb I ordered the elf power grip hydrating face primer and the makeup revolution skin silk serum foundation.After moisturising with zerobase and applying the primer then waiting 30 seconds and following with the foundation (using a foundation brush)My skin looks radiant.No more separating and I don’t even look like I’m wearing makeup.However the coverage is amazing.I feel so confident again for the first time in many years.If you’re struggling with the same things as I did I really recommend everything I’ve mentioned here.I tried everything and this is what worked for me!Thank you for giving me my confidence back!
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Fatima A.
Best international shipping I've ever tried. Worth every penny!
3 days ago
Anita G.
Good experience, but the tracking updates could be better.
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Poreless Putty Primer is a fantastic budget-friendly option that rivals high-end primers in performance. The formula is lightweight and smooth, gliding on easily to create a velvety base for makeup application. One of its standout features is its ability to blur pores and fine lines, providing a smooth and even canvas that helps foundation last longer.It’s suitable for all skin types, as the primer strikes a balance between being hydrating without feeling greasy, and it helps control shine throughout the day. Its texture is creamy, almost balm-like, and it absorbs quickly without leaving a heavy residue. For people with sensitive or combination skin, this product is gentle and non-irritating.However, its effectiveness may vary depending on skin type. While it performs well on normal and dry skin, those with extremely oily skin might find that it requires additional setting products for all-day longevity.The affordable price point, combined with the impressive results, makes it a great value for anyone looking for a solid primer. Overall, e.l.f.’s Poreless Putty Primer is a top contender, offering a smooth, poreless finish and enhanced makeup wear for a fraction of the cost of higher-end products. Highly recommended for anyone on a budget or anyone wanting to try a reliable primer."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"E***D"},"datePublished":"4 May 2025","name":"Amazing","reviewBody":"Good product, have been using for a long time. Cheaper buying this one than in store. Worth the purchase, good for a nice base for make up."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"R***W"},"datePublished":"22 March 2025","name":"A good primer","reviewBody":"A good primer with stickiness to help make up longevity. I found it helps my make up last longer. I would purchase this again.It isn't a smoothing primer though so texture and fine lines will still show through."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"E***N"},"datePublished":"21 December 2024","name":"Great primer","reviewBody":"Best primer I’ve used. It turns to a tacky substance which makes foundation stick to it and doesn’t budge all day"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"J***N"},"datePublished":"9 April 2025","name":"HG product","reviewBody":"The holy grail primer for a reason, it's grippy and great for all skin types. Makes my make up last loads longer and no longer separates on my face. For a tenner you can't go wrong."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"H*** "},"datePublished":"30 April 2025","name":"Very sticky, but doesn't hold makeup as states","reviewBody":"Very sticky, so you would expect it to keep makeup in place unfortunately it does the oposite"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"G*** "},"datePublished":"14 May 2025","name":"I heard amazing things…","reviewBody":"I heard amazing things about this product and they were true! Lightweight, lovely texture. It is the missing part of my makeup bag. Makeup stays on all day and my slightly greasy skin stays matte. Would recommend ♥️ 🌟"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***E"},"datePublished":"19 March 2025","name":"Magic product!","reviewBody":"ReviewI have struggled with dry skin for the last few years.I have tried so many different primers and foundations and everytime my makeup would separate within minutes of application and look cakey and horrible.This made my confidence plummet and I was just unable to wear makeup.However! On a limb I ordered the elf power grip hydrating face primer and the makeup revolution skin silk serum foundation.After moisturising with zerobase and applying the primer then waiting 30 seconds and following with the foundation (using a foundation brush)My skin looks radiant.No more separating and I don’t even look like I’m wearing makeup.However the coverage is amazing.I feel so confident again for the first time in many years.If you’re struggling with the same things as I did I really recommend everything I’ve mentioned here.I tried everything and this is what worked for me!Thank you for giving me my confidence back!"}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.625,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Can you use this before a powder foundation or would it be to sticky for a powder?","acceptedAnswer":{"@type":"Answer","text":"It is very sticky, or grippy.. if that's a word. I have only tried with light to medium coverage foundation and concealer, then set it all when in done with a fine powder. But not with a powder alone."}},{"@type":"Question","name":"Can this help the appearance of pores???","acceptedAnswer":{"@type":"Answer","text":"While results may vary by individual, niacinamide can be helpful in improving the appearance of enlarged pores and the primer evens out skin tone and brightens!"}},{"@type":"Question","name":"How would I know which one to buy?","acceptedAnswer":{"@type":"Answer","text":"It depends on what you're trying to achieve. The e.l.f primer + 4% niacinamide, evens out skin tone and brightens the look of dullness. The other e.l.f power grip primer contains hyaluronic acid, that helps skin retain moisture for a plump complexion."}},{"@type":"Question","name":"Is this product Noncomedogenic?","acceptedAnswer":{"@type":"Answer","text":"We take pride in the fact that our products are designed to help you look and feel your best. e.l.f. strives to select ingredients that are gentle on the skin. While our goal is to create gentle products, everyone is different and some may experience sensitivity to an ingredient or a combination of an ingredient and outside factors. Because we cannot predict how everyone may react, we do not claim that our cosmetics products are entirely non-comedogenic."}}]}]}