GROOM PROFESSIONALBright White Dog Shampoo - Coat Whitening Shampoo for Dogs - Enhances White Tones - Deep Cleansing Formula for Dirty Coats - Added Coconut Oil for Soothing Dry or Itchy Skin, 4L

Excellent and fast delivery

I have used this for years getting it from various places such as Christies and Ebay. It was good to find it on amazon. It is a pleasant smell and makes my Dexter's coat lovely and clean, he smells divine and is always has soft fur. It is brilliant value for money and lasts me around 6-9 months. I don't dilute it often and Dexy has quite a few baths as he gets greasy fur in the summer.

So much better than other brands I have purchased, my dog stains so easily with two washes she is so much whiter. Smells nice and fresh after the bath 🥰

I bought this for my Cavachon puppy who is mostly white. She doesn't like the sludge but she is so small she gets covered in it when outside. This product was tried after an intended sludgy walk. I had to wash her three times to get rid of the mud especially round the legs. Poppy was a lovely white colour afterwards. Not quite as white around the chin and legs but maybe after a few washes she will get whiter. I probably missed the fur round the chin but not round the legs. I combined her shampoo with the baby powder spritz after she was dry. I'm told she smell's lovely and clean, like talcum powder on a baby's clean bottom. I would recommend this shampoo as my dog isn't itching and she's lovely and clean. The smell lasts for at least 4 days with the spritz used as well. I don't know if it would last as long in the summer, if she goes in the water on her walks. However, you can freshen up with the spray between baths. I'm never lucky enough to miss the bath after a walk because she's always so muddy. Its a good price compared with the £6.50 priced at my my local groomers. I wish they did it in a larger size just not the giant grooming size. I can see I will quickly use the 250ml shampoo.

This shampoo is very good for brightening my bichon's coat and safe to use around the face.You get a good lather without having to use lots of shampoo and as a result it is economical to use. I'm very pleased with the results and the value for money.

It washes the dog and smells ok.I bought it because someone answered a question saying it gets rid of wee stains. As my 13 yr old Bichon frise has started weeing in her sleep, her back end is yellow. She has a shower with me every morning to keep her fresh, but I wanted something to deal with the yellow.This is not it. Used every day, leaving in for several minutes, for three weeks, has made zero difference.It's ok as a shampoo otherwise.

My white dogs fur had started To go a light ginger colour in areas such as her back, due to the sue bleaching it. When I tried this shampoo I hoped it would helps, but didn't expect much as I have tried a number of shampoos in the past that haven't worked. After washing her once in this shampoo and using this brands coat repair conditioner my dogs fur was so soft and fluffy and a lot whiter. A lot of the gingery areas have gone. I think with a couple more washes with this shampoo and her fur will be pur white again like it used to be. This shampoo is amazing how well it works. I would 100% recommend it to others!!!

Good quality shampoo. Purple colour works fantastic on white coat. Not a lot of smell, good lathering and lots of foam.