Vegan Mascara for Sensitive Eyes, Natural and Hypoallergenic mascara, Buildable Lengthening and Volumizing for Natural Looking Eyelashes, Cruelty Free Volume and Length Lash Boost–By Gaya cosmetics

Background to ordering this: I ordered this having become aware of the majority of 'cruelty free' or 'not tested on animals' products that actually aren't what they seem...for years I've been buying Dior and MAC, blissfully unaware they abandoned their 'no animal testing' policy back in 2012 when China introduced new laws requiring all foreign made beauty products sold in China to be tested on animals...anyway, I digress...I was still using my (clumpy +12 month old Dior Diorshow mascara) that I was determined to use up until at least 4 bouts of conjunctivitis before vowing to never buy it again...I'd been looking into alternatives when I came across this product. Having read the reviews I thought I'd part with my pennies, but remained sceptical, convinced I would never find a cruelty-free replacement mascara that would cut the mustard, so I'm glad I was wrong.The product: goes on really nicely, providing a carbon black root to tip coverage that lengthens and opens up the eyes with just one coat. It really does what it says on the tin; it gives the effect of definition and length and a natural open-eyed look. With 2-3 coats it doesn't clump and just provides a look more suited to heavy eye makeup or an evening look.I basically gave this a 3 day trial before writing this review as I wanted it to be helpful. I wore 1 coat alone and did my usual gym routine, before I got rained on and then did some heavy DIY at home...no panda eyes, no smudging, no crumbling, no black bits around my eyes from it drying out. I did the same again the following day and got really sweaty and really rained on, again, it had staying power and no panda eyes. Day 3 provided the same result, after a hard workout at the gym, more rain, slightly less heavy duty work in the home again no panda eyes.The product washes off easily and I was left with no residue and again, no panda eyes requiring an extra scrub or eye makeup remover.The applicator: is plastic and spiky, it reminds me of a gimmicky Dior one I bought a while back that (in my opinion) was basically the same product but with a different applicator. I think this applicator provides good coverage and as the mascara (at the moment) is quite wet and not gloopy at all it's perfect for the root to tip coverage and individual lash definition.As a vegan and a bit of a makeup fiend I think I've found the perfect, cruelty-free product. Thank you Gaya!

Helps to make women beautiful

Didn’t like the fact that the mascara didn’t do anything at all to enhance my eyelashes and it seemed as though it was very dry. Hardly showed up at all when wearing it and took me ages to remove it! Wouldn’t recommend

This was my go to mascara for the past couple of years. I'd bought 2 tubes previously from Amazon and I just bought a 3rd using the 'buy again' function, however the formula seems to have changed. Previously it was my favourite as it was vegan, cruelty free, lengthened, with buildable volume so it didn't clump, and it removed easily with water. The new tube seems more like a waterproof mascara. It's clumpy and sticky after a couple of coats, and it definitely doesn't remove easily - it takes a bit of scrubbing with an eye make up remover and I'm left with black bits on my face which are also sticky and hard to remove.It would be interesting to know if anyone else has noticed this change of if I just got a bad batch. I'm really disappointed as it was my favourite mascara but now I'd be wary of buying again.

I have been a longtime user of high street cosmetics, but have recently discovered the importance of natural products and decided to try this mascara after having experienced skin reactions from regular mascara (small bumps along the wet line of my eyes). I got this when it was on a lightning deal as I thought it wouldn't be a great loss should it not suit my needs, but I am now very happy that I purchased it and will be coming back for more!Having tested and used this mascara for two months now, I can safely say that I really like it. The colour intensity is good, the wand is just how I like it (defines the lashes well and adds volume), it does not irritate my eyes, is easy to remove, does not smudge or drizzle, no clumps, and best of all: it is cruelty free. The mascara tube itself is sleek and elegant, and looks quite nice in my makeup pouch. I also really like that the ingredients are natural as I do not like the idea of putting lots of chemicals on my body. You can read all the ingredients on the ingredients list on the package (see attached photos).I had an issue with the initial mascara I received, but the seller was very helpful and sent me a new mascara free of charge, even though it is Amazon who fulfils their orders. This was much appreciated, and a clear sign that the seller cares about its customers. Will definitely check out Gaya's other products when it is time to renew my cosmetics.Please let me know if you found my review useful by indicating below. Thanks for reading!

I loved the consistency not too thick or thin and made my lashes look long I used navy blue pencil eyeliner I got the idea that features The singer Lulu in a magazine TAB and it suited her so now it suits me

This is the third mascara i have purchased , threw out the other two because they arrived dried up and clumpy and were useless to use. But this third one is just the same, thought it would have been improvedby now. Have tried for a return but it hasn't been accepted. How are you supposed to know what condition the mascara arrives in if you can't open it to check

Really liked this mascara, it didn’t have those little bits that come off and manage to get into my eyes. No irritation at all, no overpowering chemical scent, I really like the coverage too. I will buy again.