Schwarzkopf LIVE Urban Metallics Vibrant, Long Lasting, Permanent Purple Hair Dye, Infused with Coconut Oil for Shiny Hair - Amethyst Chrome U69

Fab, best box dyes out there.100% grey coverage.

Beautiful colour on dark brown and on lightened blonde streaks! Barely any fading and it's been a few weeks. Very happy with the colour, it's a nice deep jade colour so it's actually quite subtle with steaks of it in dalk hair. Easy to mix and apply, I will be buying again.

nice colour and a good product that daughter loves having left school and heading for college. It covers her red hair and gives it a darker purply tinge.

Love this shade,I get lots of compliments in the street,so others seem to like this colour too. It does start to fade after each wash although it says permanent, your greys will start to come through after a couple of weeks. I tend to re apply about every 2 months.

Looked blue at 1st, looks OK, definitely will was out by end of month. Don't mind, only wanted see how it looked on me.

love this colour and brand. I have dark hair and it gives the desired effect

Ruby glaze! Great colour! I missed some patches so excuse that but other than that im impressed with the colour. My hair was dark to start with and still got a great colour.

TD:LR - Dye didn't come out the right colour (black with an overtone of electric blue colour, not dark green of any shade), and took a second dye attempt to get the dye to take on all my hair with not enough to fully cover hair which usually only takes one box. Hair was really shiny though...This box was actually the second box of this colour I've bought, the other bought from Superdrug. Why I was buying a second box was when I used the first the result was patchy and not very good. I wasn't sure whether this was me not applying it evenly (although I've been using home dyes for over a decade and haven't had this problem before) as, unusually for home dyes, there was barely enough to cover my hair. So I decided to get a second box to try and correct the patchy effects of it, this time using Amazon as I couldn't find the same colour in store.Unlike the first time I mixed the dye in dye bowls rather than in the provided applicator bottle so I could brush it on in the hopes of getting it more evenly spread. Like the previous time it spread on quite thicky and wasn't enough to cover all my hair, but since it was a second attempt I just made sure the patchy areas were fully covered and then worked what was left over the rest of my hair so as to try and make sure it was an even job this time.On the plus note, when it was done and my hair had dried, this time it was at least an even job. However, the end colour wasn't what was on the box. The box shows a dark green, nearly black shade that edges toward having a blueish-turquoise tone. The colour I got was black - which was okay, not quite the same but close enough to be natural variation - but the 'overtone' colour was a bright electric blue colour with not the slightest hint of green. I mean, its a pretty effect, I quite like it, but it is very much not the colour on the box. Also of note is that's the effect I got with box one on the areas the dye took to, although there was the occasional hint of green on the areas it only partially took to, I think because my hair is naturally a dark golden brown and since the blue stuck more than the black it created an almost greenish effect, all of which was gone on the second dye attempt.It does, as the box suggest, create a really good shine on the hair which also comes out feeling really soft - I can't comment on any hair relaxions, which I think some people complained about, as my hair is very straight, although the little floater hairs are noticeably less visible so maybe there is some.But either way, I won't be buying this dye again. I haven't tried other colours by this brand yet, and I noticed this one seems to be disappearing so maybe this one is the only one with a problem, but if I want blue/black I just get that colour and hope it works better than this.