DirectionsViolet Semi-Permanent Hair Colour - 88ml Tub

Perfect colour everytime, this is a regular purchase for me alongside another colour. Reliable brand which is important as I have come across so many that discontinue or rarely have stock.

Great vibrant colour. Actually amazing stuff I bought 2 tubs and did some the full colour and the other tub I mixed in with conditioner to pastel it down and it worked a wonder. Lasted for quite a while too! I’ve used this brand for years and it’s never done any damage what so ever to my hair.

This was a lovely bright purple colour, for a start. It seemed to fade really quickly and within three washes, it faded to a pastel lilac, with bleach blonde streaks. I wonder whether it's partly due to using my straighteners, as the longer bits of my hair (where I use the straighteners most) seemed to have gone the lightest..Four stars for the prompt delivery and the initial colour shock :-)

I’ve tried the denim blue Directions colour before, which was okay, I like the violet more though. I leave on for quite a while (natural grey + white hair) and it is mega bright at first which is great. Mine then fades fairly quickly to a kind of lavender on the roots and darker hair and teal blue on the lighter and drier parts. No idea how this happens lol but I really like it, it’s kind of mermaid hair! That stage so far is lasting fairly well, the initial bright colour is quite short lived but fun whilst it lasts. It’s easy to apply, not messy at all if you are careful and doesn’t stain skin or sink etc.Not the longest lasting colours but not expensive and fun if you like surprise colour changing hair! I’m careful washing it to keep it longer but if you wash with clarifying shampoo it removes quite easily. But my hair is not bleached. Picture is immediately after applying/drying.

Fantastic stuff! Bought this as I have white hair & it turns a brassy yellow colour. Spent a fortune on purple shampoos & conditioners to remove it to no avail. Was recommended this stuff & it's fab. I put a tiny amount in my conditioner & mix it together & then apply the conditioner for a few mins & wash out. The results are fab. Keep it on a bit longer & it gives you purple hair. I did that & quite liked it althiugh it was a surprise. It faded nicely after a couple of washes. This will last an age too as add just a tiny amount to the conditioner I am about to use. It will stain your fingers though so I use a little plastic cup that I keep in the shower to mix and a teaspoon to dip in it to prevent purple hands. I just dip the end of the teaspoon in about 0.5cm and add to the conditioner to mix. This has saved me a fortune on purple hair products! Love it.

Fast delivery and does dye the hair purple! It’s darker and brighter than expected. I needed two tubs for my hair and it’s just past shoulder length. It went patchy on the first go when I diluted with hair conditioner. The second tub applied much better when used it without hair conditioner. FADES GREEN. I am now left with green stained hair. I tried a shop bought hair colour stripper and it didn’t work! Very annoying as it doesn’t look very nice anymore. I did it in January and it is now June! Be aware!

I'm really impressed with the colour I ended up with! 😍💜 I've used different blues before, first time with Purple and this one seems to transfer less, may be as it's now been my 4th time dying my hair, but I love all of Directions dyes, they're so kind to my hair, it still remains so soft! 😊 I last dyed my hair in Feb too, and it was only as I was going on holiday I topped it up early, normally it lasts at least 6 months, the darker the colour the longer it lasts though. So I'm sure this will last at least 6 months too! 😁

I've used Directions in various shades for many years and this must be the worst one yet. I used it on hair that was freshly bleached and washed with clarifying shampoo. The immediate colour looked good but after the first wash my hair was purply white. I've had a similar problem with Lagoon Blue but all other shades I've used (plum, cerise, turquoise) have been long lasting