

Buy anything from 5,000+ international stores. One checkout price. No surprise fees. Join 2M+ shoppers on Desertcart.
Desertcart purchases this item on your behalf and handles shipping, customs, and support to Morocco.
🔥 Turn heads with magenta magic—bold color, zero compromise! 🎨
L’Oréal Excel Hicolor HiLights Magenta is a professional-grade, ammonia-free hair dye that delivers vibrant, long-lasting magenta highlights. Its no-drip creme formula lifts hair 3-4 levels without pre-lightening, making it perfect for dark hair. Designed for fast processing with heat, it offers salon-quality results with ease and precision.







| ASIN | B003YHHV80 |
| Benefits | Intense colour for radiant hair |
| Best Sellers Rank | 6,543 in Beauty ( See Top 100 in Beauty ) 85 in Permanent Hair Colour |
| Brand | L'OREAL TECHNIQUE |
| Brand Name | L'OREAL TECHNIQUE |
| Colour | red |
| Container Type | Bottle |
| Country Of Origin | USA |
| Customer Reviews | 4.4 out of 5 stars 4,227 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Global Trade Identification Number | 00657201051012 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Liquid |
| Item form | Liquid |
| Manufacturer | L'Oreal |
| Manufacturer Part Number | 41051012 |
| Material Features | Natural |
| Material Type Free | Ammonia Free |
| Model Number | 5101 |
| Number of Items | 1 |
| Package information | Bottle |
| Product benefits | Intense colour for radiant hair |
| Recommended Uses For Product | Hair dying and red reflections on all hair types |
| Set Name | Highlights |
| Suitable Hair Colour | Red |
| UPC | 657201051012 741655750956 |
| Unit Count | 35.0 millilitre |
A**L
Vibrant Colour that looks proffessional.
This produces very professional highlights,and the colour is vibrant and bright,i didnt use it directly on the roots though i using two or three inches away from the Roots then ok as worried about allergic reaction on scalp with hair colours,as some have allergies,though the colour was vibrant and even.
T**T
Love it
I love this one of the best dyes ever
C**Y
Very vibrant color
Got my hair from jet black, to this!
M***
Great hair product for lighter colour hair
Colour stain is okay however it depends on your hair colour. Please keep in mind that this is red so it will bleed every single time you wash your hair or put water on it.
H**A
Gorgeous!!!
Love the colour it’s so gorgeous!
M**I
Nice
Nice colour, I mixed magenta and red to achieve this colour with a 30% developer, the only reason why I knocked off 1 star was because anytime water touches your hair, it stains the towel or whatever clothes you have on but as soon as it gets dry it doesn’t stain your clothes.
C**E
Really good and easy to use
This is really good and the colour is really bright, you don’t need bleach at all even if your hair is black or dark brown. The red lasted in my hair for about 2 years (since 2022 and it’s 2025 now, and there’s a little bit left to fade). Would highly recommend if you don’t want to bleach your hair and want a bright colour without lots of chemicals and processing
M**M
Missing items and terrible quality packaging
I ordered a box of 6 of this hair dye for £20 and 1 came; I’m really disappointed. And even for a single box of dye that they bothered to give, the packaging was horrible as the dye box was busted open. How embarrassing. Maybe the product itself is good, but I haven’t been able to try it because it’s not even my money’s worth. Hopefully the rest arrives tomorrow. Waste of money and excitement. Don’t buy this product from Amazon. The price doesn’t match the quality or experience you receive :p
Trustpilot
3 weeks ago
2 weeks ago