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Lucas’ top-selling and award-winning Customer Service 8e has been revised to reflect the demands of customer service today. Chapters are divided into three parts, focused on key aspects of customer service: 1) The Profession 2) Skills for Success, and 3) Building and Maintaining Relationships, and Retaining Customers. Throughout the text, readers discover tips for implementing proven customer service strategies, case scenarios, and activities to help apply concepts to real-world situations. Customer Service 8e addresses many market changes such as the impact of the COVID-19 pandemic, working in remote teams and greater focus on customers with disabilities with featuring several companies such as desertcart, Target, American Express and Chipotle. Students will practice putting concepts into action through our integration digital learning platform, Connect. Connect provides revised case analyses that challenge students to apply what they’ve learned to real-world scenarios featuring companies such as Zappos, Ben & Jerry’s, and Southwest Airlines. Additionally, Connect has role-playing application-based activities to help students demonstrate understanding of the key elements that will make customer interactions more successful and revised Language Toolkits geared toward helping students develop an understanding of key terms. Review: For a class, As to be expected - Ordered for my class. As expected Review: College textbooks are important to have. - What I like about the product is that it is a great book to have and learn a lot of new things.
| Best Sellers Rank | #874,619 in Books ( See Top 100 in Books ) #484 in Business Marketing #539 in Customer Relations (Books) #3,104 in Marketing (Books) |
| Customer Reviews | 4.3 out of 5 stars 24 Reviews |
J**A
For a class, As to be expected
Ordered for my class. As expected
A**N
College textbooks are important to have.
What I like about the product is that it is a great book to have and learn a lot of new things.
S**M
Good start
Not what I had hoped for. A basic textbook and set up the way you expect with content and knowledge checks. Not a deep dive but enough to start with and go on if wanting to supplement with other material. Not many texts out there so this is a good start.
M**M
Customer service book
The book is too long and boring. I didn't get anything from this book.
Trustpilot
1 day ago
5 days ago