StarbucksVIA Instant Coffee, Medium Roast Coffee, Colombia, 100% Arabica, 8 count

This coffee is perfect for me. I like it is better than fresh-brewed! It's getting harder and harder to find, which makes me sad. The price keeps going up on the remaining supply, which also makes me sad. I've been using this instant coffee for over 25 years, and I truly love it better than any brewed coffee! I live alone now, and it is very convenient for me, so I don't ever have to brew a pot of coffee for just me. Please don't discontinue this! I have friends and family that have started using this too because of my recommending it and making a cup for them. I always buy the Columbian medium Roast---it is wonderful!

Love the flavor of this instant coffee. These are great for on the go. I like to bring these on vacation or weekend trips so that I don’t have to worry about buying or going out for coffee all the time. Best quality instant coffee although this may not be the cheapest option

I usually use powdered coffee (another brand) daily, and save this for special treats when I want a stronger brew.

**** 4 Stars on Product Quality. But Prepping, Packing, Shipping? Your Results May Vary.For now, Starbucks has essentially pushed the envelope of how a hot cup should be made. For now, they've also done this with Instant Coffee. Starbucks Via isn't Bad. It isn’t Great either. It's Good. In other words, it may exceed expectations. Would I choose Instant over a hot cup while in Seattle? Absolutely Not. Would I mix a cup if I was in the middle of nowhere? Yes.

I use Via while traveling on my motorcycle. Very good and handy

I like the single serving n simplest way to make coffee

I love this coffee! I have it as a backup for the brewed coffee, and as a treat. It's the best flavored I've found. Highly recommend!

Great product. Best instant coffee I ever had. This product Tastes like fresh coffee. I drank it black because the flavor was spot on with no bitterness.I highly recommend. This would be great for camping, emergency go bags , and travel. It makes a great cup of coffee.