Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition 2nd Edition

Been hearing good things about this book and was very eager to get my hands on it. When it came, it had i bit of a slice on the back cover-- nothing severe as to damage the pages inside. I won't deduct a star for that because these things happen. I'm more grateful that there's anything to read at all lol.It's undoubtedly an enjoyable book. Easy to understand breakdowns of some brand identities as well as very crucial tips and guides, such as "mind mapping" for example, to take into account when designing a brand identity that increases the possibility of producing greater results that hit the mark. The book really helps narrow things down from the initial meeting with the client on throughout the design phase and delivery.Usually when you observe a brand's identity, i.e. their logo or trademark, at times it can be difficult to comprehend aside from the obvious fact that it represents something. This book is just one of many capable of changing that perspective with numerous sketches, as one example, that give a hint of what it can take for a mark to get from concept to final design. Some of the other books out there are more portfolios in my opinion and that's fine, but any design book that includes the process will always be more valuable :)

This book is fantastic. I read it cover to cover. Not only does it discuss applications to utilize in workflows pertaining to development of successful logo work, it offers many other additional tips for any practicing designer outside of the artwork i.e. working with the client etc, stories of successes and failures to learn from, great photos showing the process of specific real-time cases in today's world and the tone of the author is very encouraging and positive. Lastly, there is not one paragraph, page or chapter that was boring or irrelevant or difficult in anyway. The writing, the choice of content and clarity is perfectly balanced. All that said, I highly encourage anyone to pick up David Airey's other book "Work For Money Design For Love" which I just finished and extracted loads of information. Both books are a constant companion in my designer literature reference library.

This is really amazing book, before I chose it I been selecting between 3-4 books, after reading samples and reviews of them I decided to give it a try for this one, since it was easy to read and I found it pretty cool written with starting example of how logos surround us.I'm a starting graphic designer, still learning and this my second book I bought but the first I read, it is an amazing and very helpful book indeed, reccomending to every graphic designer or any who wants to become a designer, I'm self-studying, so this book was a great start, I now have much better understanding of brand identity design and already putting everything on practice table, using his ideas to make logos, and yeah it is working very well and much more satisfying to do the whole process instead of working randomly. Anyway, this book has my reccomendations.

I bought the book new. Content is great.But the book just looks as if it was printed on a mediocre home printer. I feel like it is one of the cheaper book options from Lulu or something. The blacks aren't very flat or rich. Colors are a little faded. Paper is thin and cheap, even for the cover stock. And full bleed pages have slivers of white from the trim being off.Usually design books feel quite a bit nicer than this.The Content is good. I will get my money's worth out of reading it all. Although I did find a typo already.

I am a graphic designer and I can not say enough good things about this book. It is a fantastic book for graphic designers and identity experts.I cannot attest to the difference between the first and second edition as I only read this one. The sheer quality of the advice and case studies in this book is incredible. The information in this book is presented in such a matter of fact manner that not only is it a pretty quick read but very easy to absorb. The only down side I could possibly think of for this book is that it could probably be twice as long if Airey went into more detail on some of the more complex theories in this book. I will definitely be coming back to this book again and again as a resource while designing my graphic identities.

I was really pleased with how extensive this book is on the identity design process, without being over-complicated or feeling the need to over-explain itself. Not just an explanation of logo design, it includes a succinct analysis of and process for creating a brand identity for clients, as well as great professional guidance for working with clients.

My nephew needed this book, he loves it.

This book fills many blanks that might have been left during a formal art education. This book provides several examples of professional logos, and includes rough sketches that demonstrate the design process. There is other insight provided as well, such as dealing with clients, negotiating price, dealing with pitfalls. I recommend this book for anyone considering a career in the design industry. If you're a student and are considering design as a career path, then I highly recommend adding this to your reading material. It'll be worth the extra time. Be sure to have a notebook handy; you'll need it!