COLORCHARM Demi Permanent Hair Color - Gloss, Refresh & Tone - 2 Fl Oz

I read reviews first and made note that a lot of people were surprised by how dark 5N is so I decided to mix it with 6G and I couldn't be happier!I did a ratio of 2:1 for the colors (2oz of 5N and 1oz of 6G), mixed that with 6oz of 10 developer (since developer to color ratio is also 2:1) and left it on for approximately 20-25min.(Btw, my hair is pretty thick and long and the 9oz total was more than enough to fully saturate, I probably had about 2oz left in the application bottle.)My starting color was a dark blonde (forgot to take a picture!) - I took one picture of the finished color inside and one in the sunlight and love the color! I'm very happy with how it turned out.

I’m so happy that I found this product! Wanted to start saving money and not spend $150-$200 every 10 weeks to cover my gray hair and touch up my roots. I used 1N Black along with their 10 volume cream developer and the color came out perfect plus it covered all my grays! I have pretty sensitive skin and I did not have any irritation, my hair did not dry out and I did not see any increase of hair falling out. I also put Vaseline all around my hairline and back of my neck and did not have problems with staining my skin.

I’m so pleased with how well this rid my hair of a disgusting orange/brassy color. This is my new go-to Demi-Permanent hair color product. I’m am a natural medium-shade brunette, but, I also have 65% gray hair. This color mixed with 6N Dark Neutral Blonde + 9NA Light Natural Ash Blonde + T14 Pale Ash Blonde Toner (all mixed together) fixed within 60 minutes and transformed my color to a light brown with some highlights. I previously medium blonde hair gloss—a brand that begins with ‘d’ that turned my hair orange and never covered my gray hair.Less harmful chemicals in the Demi line. Better for fragile hair. I had no hair fallout using Wella ColorCharm. I will keep using this from now on.

I wanted a Demi that would cover my grays with a level 9-10 blonde color without coloring my natural level 7 cool bronde hair. This product did cover the grays better than any other so-called Demi because it is not a true Demi. (Remember, the damaging stuff is in the tube, not the bottle—the bottle of peroxide controls speed and other things but there is a reason why peroxide alone doesn’t lift all that well.)Even when you use the 10 volume peroxide, this behaves like a permanent color. It also has a very high PH like a permanent color. (Test it your self at different phases of the development process and you will see that very high ph.) This will NOT wear off, it WILL break your base, and you will NOT be able to remove it. (And Wella will not help you if you get into a mess with this color; believe me, I tried and their customer service was worse than bad.)All that said, I am very happy with this product. I wanted to stop highlighting because of the damage and expense and have a low maintenance, low cost color. After a LOT of careful testing and educated judgment calls, that is what I have.I use 15% 8G which is like a good additive. It is an incredibly strong color. I mix that with 85% clear. Then I mix that formula with 10 volume developer 1:2. I applied it to a few inches of gray roots. The rest of the hair had a mix of highlights and I tend to go golder than I want, so it was a level 9 streaky gold.My stylist had been highlighting to match my gray pattern, so when I applied this new formula that was lighter than my natural color yet warmer and one level down from the white strands of the gray parts, it ended up matching my lengths perfectly. (TB clear, she was dying my hair a base color and then highlighting over that, so it was a double process.) People think I’m getting highlights, but all I am doing is hitting my roots with this simple formula. And instead of having to cover my roots constantly (when I was doing double process), it is extremely low maintenance.Now, let’s be clear about this: I use a digital scale; I time it precisely; I color in sections so I can wash each section out as it hits time. I go carefully and slowly to avoid overlap, etc. most importantly, I did a ton of test strands (using the digital scale, timer, and test log) before settling on this color. I would have had nothing but years of disasters otherwise. And I looked at the test strands in several different kinds of light each time. I apply this in front of a well lit triple-mirror, but I likely have some banding in back.Finally, I am both happy and unhappy with the color. What I mean is that if I had the time and money, a double-process by a real pro might look better. And I prefer a cooler color. this stuff absolutely warmed up my cool level 7 base hairs to a brassy level 8 while beautifully covering my level 10 gray hairs to a delicate level 9-10 blonde. However, the cooler colors pick up my gray pattern in a way that says “gray,” where the gold makes the whole thing blend and look sunny and natural instead. I also figured out that the cooler colors are much darker, so a level 9 warm blonde looks like a level 9 highlight on me. The level 9 cool or neutral blonde looks like a level 7. Be careful.Finally, the cool colors also broke the base, so it ended up looking warm—or they looked artificial because you have to build a cool color from the ground up when you are dealing with white strands or else they will just look like dishwater or weirdly artificial. Anyway, my solution will be to add in some reverse teasylights, only using a cooler blonde tone so that my overall look is a little cooler but without ruining the magic of turning my white strands a truly natural-looking blonde.One last thing: the shine you see goes away on first or second wash. It is some temporary artificial thing they put in there to make you ignore the damage from the high PH.Yes, this is a great product. It works much better than a true Demi or an acidic Demi in that you can cover gray with a lighter color, but that comes with increased permanence and increased damage. Of course, it is a lot less damage than bleach.I am happy with this outcome: I went from an expensive, high maintenance color to an inexpensive, low maintenance color that looks even better. It looks like someone highlighted me to a level 9-10 in my gray areas on top of a “brassy” honey-blonde level 8 base. This formula will only get better with time because it looks perfect and natural in the gray areas, and it is allowing for a seamless grow-out of my old double-process.I wish you luck, but really, don’t use this if you are a beginner just having fun. And if you have virgin hair with no gray, treasure it.

Nice color

great value as always with color charm mixing ratio with developer being 1:2, while most other demi's are 1:1.

I was told by my hairdresser to use Demi permanent hair dye to avoid weird colour changes, dryness and damage. This is the best advice I got. I started using this and it's great! Colour lasts a long time, honestly as long as permanent without any funny colour changes. I've noticed less damage too. Will keep using.

It’s a lot darker than I thought it would be but it covers grey well and looks nice. I used 10 D - don't forget to order developer!

I use an even amount of developer and the colour.. works great.. doesn’t have a smell either which is great!