Writing Business Bids and Proposals For Dummies

Description

Acquire the necessary skills to win business through proposals, bids, tenders, and presentations―this hands-on guide is your partner for success You have in your hands the collected knowledge and skills of the professional proposal writer. Proposal writing is a profession ― a growing and increasingly important one and an essential part of a broader group of business development professionals who plan and execute strategies for businesses who want to obtain new customers. Proposal writers have a professional organization ― the Association of Proposal Management Professionals (APMP) ― and their best practices are the foundation for this book. Proposal writing is a skill you can learn, practice, and master; you can even go through a professional certification process to prove your mastery. Writing Business Bids & Proposals For Dummies is your no-nonsense guide to finding out what professional proposal writers know and for applying it to your own business. If you're a small- to medium-size business owner, a first-time proposal writer in a medium-size company, or a sales representative, you know that a written proposal (printed or electronic) is still a common, personal, and effective way to win business. Written in plain English, Writing Business Bids & Proposals For Dummies will help you to: Know the difference between reactive proposals (the RFP or request for proposal) and proactive proposals Focus on the customer by going beyond their requirements to address their true needs Know your competition through research and analysis Write persuasively to develop a winning business proposal Plan and use a repeatable proposal process Incorporate a lessons learned aspect to your proposal process Use tools and templates to accelerate your proposals Motivate and lead your proposal team to ensure they're on the same page Use graphics to enhance your proposals Learn ways to automate your proposal development process And a whole lot more Additionally, you'll gain access to ten templates for building a proposal, find out ten common misconceptions about bids and proposals, and add a compiled list of online resources to your toolset. Grab a copy of Writing Business Bids & Proposals For Dummies to start sharpening your proposal writing skillset. Review: Writing to win - Wow. These authors absolutely "get" what it takes to win in a highly competitive marketplace. This book is easy to understand without being dull. Although it's the best introduction to proposal writing I've ever read, it's also suitable for those who are well versed in the subject matter. It's refreshing to read something so insightful. No matter your experience, it will absolutely change the way you approach proposal writing. Highly, HIGHLY recommend it. Review: From the people who literally 'wrote the book' on bid and proposal best practice - The authors of this book have more collective experience on this topic than virtually anyone in the business and they deliver that experience in easy-to-understand segments. This is my new go-to book when I need a reminder of best practice proposal process and writing. Thank you to co-author Charlie Divine for my signed copy!