Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling: Proven Actions You Must Take to Make Easier, Faster, Bigger Sales....Now and Forever

An Absolute Must Read, Even If You Think You Can SellI was first introduced to Jeffrey at a speaker's event last October. His few minutes on the stage absolutely blew me away. Later, he held a table session. We were supposed to stop by for a few minutes and rotate through everyone doing the same. I was so glued to what he presented privately that I broke the rule and stayed at his table the entire hour (or maybe longer). I went home and not only applied that info to my business (which resulted in higher sales and customer retention) but bought nearly every single book he authored (along with his Ace of Sales system which has made my employees life productive).This book presents those tidbits in great detail, and much more. After my first pass through it, I've identified a few things that need to be changed, pronto, and more techniques to implement.What I really love about the book is that is not targeted to one specific sales profession. That means you have to read it and THINK about how you will implement the Laws in YOUR specific niche. This is more effective than someone simply giving you a script and telling you what to say and do.If you thought you had to compete on price alone, you're dead wrong (and even if you are the cheapest, you will lose the sale to competitors using this knowledge). This book will show you how to create more perceived value so that price is no longer an obstacle.Everything, from how to handle your prospecting funnels to the technicalities within your business (for example, your telephone system) that might be causing your customers to visit your competition is covered. The era of Robot Marketing -- drive customer to an ad and buy has gone the way of the dodo. Branding, Value, and Service are where it's at now, and you have the capability to do it cheaper than old-school methods and grow your business organically and have it go viral.If you are in Network Marketing (my niche) you desperately need this book, especially the chapter on Finding Out Your Customers WHY. Again, the days of robotic script reading for prospecting are over.I've got a five hour flight ahead of me in two days and taking this along for a second read along with a notepad...Thanks again for a job extremely well-done.

Jeffrey Gitomer's new book, "21.5 Unbreakable Laws of Selling," is fun to read and packed with practical sales tips. He challenges salespeople to do the hard work that makes selling easy.Some of the highlights from his book:1. One of Gitomer's laws of selling is that we must attract willing buyers. He says you'll win the sale 95% of the time when you receive an unsolicited call from a prospect. So how do you attract willing buyers? Gitomer notes that one of the best ways to get referrals is to give referrals.2. One of the most interesting points from his book is that he says using humor to sell is an unbreakable law. He even recommends that salespeople study the great comedians to gain a better understanding of comedic timing.3. Gitomer challenges us to be assertive, not aggressive or pushy. And he shows you how you can gain permission to follow up with a prospect rather than simply assuming you have permission.It's an awesome book that's broken up into digestible chunks that make for faster reading. You get the feeling from reading it that Gitomer actually does all of the things he encourages us to do -- and that's why he's been so successful in sales.

faithful follower of Gitomer's blog and I own the Little Red Book of Sales. Did not know what to expect from 21.5, but bought it upon release. Jeffery's marketing engine at work. The book is a super fast read, I read it in less than 2.5 hours. I've never reviewed any Amazon book, but with all the 5 star reviews, I thought I'd enter a review since the 5 star review seemed excessive. Usually, I read sales books to teach my sales team and I bookmark and highlight tons of material. This one just seemed like a lighter read with less aspects outlined. My problem is getting my sales team to read so when I determine whether I recommend a sales book, my first thought is since my sales team reads very little, should I recommend 21.5 over other books. My answer is 21.5 is a good fast read and brings up key aspects beneficial to the modern sales representative, but I'd put other more direct how to books ahead of 21.5 Those would include Question Based selling by Thomas Freese, Mastering the Complex Sale by Jeff Thull and Let's Get Real or Let's Not Play by Mahan Khalsa. All in all, 21.5 is worth the money and time (especially since it's a quick read)if you read a lot of sales books, but not a top ten sales book.

I've been following Jeffrey Gitomer since his days on The People Network (TPN) where I learned more valuable toolsets related to selling than any other single source including the field.From his "Sales Bible", "Little Books" collection, and "Gitomer Minutes" to this new "21.5 Unbreakable Laws of Selling" will help anyone achieve the goal of becoming the top sales person in their company!There isn’t another resource that wraps all of my years of experience in sales into 21.5 simple to read rule book. Don't get me wrong, like all rules, obeying them and executing them well is "WORK". But the work will pay off and "success is work".I highly recommend this book and all of the other great materials from Mr. Gitomer. He has branded himself and his products as the best in selling and he just can't have that taken away! Buy it now!

Whether or not you're in sales, you may want to consider buying and reading all of Jeffrey's books. When I'm not reading a Gitomer book, I'm listening to his CD's, watching his videos or taking lessons from his weekly "E-zine." You'll learn that a positive attitude is at the core of every success you'll ever achieve. If you are in sales, this book and everything that Jeffrey has ever publsihed is a "must-have" for your library and for your success on the job. You'll learn the true meaning of Jeffrey trade-marked saying: "People hate to be sold but they love to buy!"

this is just a rehash of his other work, and feel conned actually - its all about how to work with social media and attitude - this is covered in his "BIBLE" - dont waste your money......in fact i'm bloody annoyed that his marketing made it sound WOW - this is a product over promised and vastly under delivered

Well, in a nutshell I found this book terrible with pretty much nothing or only very little of value I could take away from it. Apart from that, the writing style and tone were off-putting throughout and eradicated the last bit of goodwill I tried to muster towards this book. The content is at times erratic while consistently superficial - I am sure that this content could have been boiled down to a leaflet or a newsletter article (which probably it was at one point). I see people raving about this author in many places, this book can't be the reason for it.

It's a great book and i enjoyed reading it. The book talks more about having a possitive atitude and believeing in what you do and sell. Afterwords you have to back this up with hard work and dedication so you can win and keep a loyal client - client who don't need a bid.I'm in sales and managed to connect a lot of thing in the book with my daly work

I really enjoy the book, simple and intuitive. It's more oriented to sales persons who deal with big clients.Recommended

This is an easy and entertaining read with some good tips to remind you what to do to influence and persuade when you're in sales.If you're looking to learn and understand sales or refine your sales process this isn't the book for you. If you're used to in depth researched material like you'll find from Kevin Hogan or Robert Cialdini this isn't it.It's really a list of tips with some strategies and examples for applying it in your business. It's a reminder to be energetic & enthusiastic as a sales person. It's useful and easy to read and apply but it's not in depth or process oriented at all.The laws are simple things like:Law #1 - Attract Willing BuyersLaw #5 - Build Your Own BrandLaw #11 - Ask Before You TellUnder each law he provides stories, examples and tips to help you apply it. A few of them are excellent and gave you really thought provoking ideas that have the potential to get results quickly. The rest are really great reminders.Overall a good, easy, useful read for anyone looking to sell more or re-engage themselves with their sales job.