E-commerce Get It Right!: Essential Step by Step Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips - Simplified for Your StartUp & Small Business

This book is THE ONE you should read!I have been in retail for over 30 years but I knew very little about selling online.This book will take you from a relative beginner where I started and lay out all the tools you need to build a successful e-commerce website.There are very few reviews you can read that will make you certain you should get this, or any product.Here is your proof.Inside the book the author Ian has given you an e-mail address to contact him if you have comments or questions about anything in his book.I sent him an e-mail with several questions. I really wasn't expecting to get back anything more than a "Thank You" for buying my book e-mail.I couldn't have been more wrong.Ian wrote me back the same day and answered all my questions at length.How many other authors of ANY book have you ever heard of doing that?He was even interested enough to ask me a few questions of his own regarding my e-commerce project.After several back and forth e-mails Ian has proven to me that he didn't just write a book.He wants to actually HELP YOU be successful.Ian has given me contacts of his.Copies of contracts that cost him plenty to have drawn up by his attorney, no charge!He has written me extensive e-mails explaining in detail some of the pitfalls that he wanted me to be aware of as I got into it.All this and more, and I had already bought his book!This fellow is authentic.

I was stumbling in the dark when I launched my e-commerce site to sell products personalized with ambigrams at FlipScript.com. I did what I "thought" would work, and it did to some degree.However, after reading this book, I can clearly see so many things that could have been improved right from the beginning. The site can still be updated (and I'm planning to do just that), but it is always more work to go back and update things that aren't working as well as they should than to do it right from the beginning.The most valuable part for me were all of the tips on conversion rates. I can't wait to fix a lot of the user interface and customer usability issues that my site has, and then to crank up a few A/B tests to tweak the experience even further.While a cool new concept will keep an e-commerce site out of the 97% of failures, this book has the info. to turn a site into a home-run hit, and was obviously written by someone who has a good deal of experience in the subject matter.

Looking through all the books in amazon regarding ecommerce, I found this book with a lot of stars and amazing reviews. I didn't want to buy it at first. I was thinking and also looking for something very new or recently published book that has all the new information but I was really wrong after I made my purchase of this book. I'm reading half of this book now and I've already changed a lot of things in my websites and business according to the author. This book gave me the power and knowledge on doing business online from the scratch.I've been in ecommerce for few months and I knew I was missing something, and this book gives me in depth knowledge of what to do and what not to.The best thing is that the author actually replied me with the suggestions when I told him my problems.Please DO NOT THINK TWICE or be confused like me to buy this book. You will miss the whole ecommerce knowledge-database if you miss this book.Thanks to Daniel for this wonderful eye-opener.

I am working through the book but I've found Daniel's style easy to follow and apply. I am a web designer who works with many ecommerce owners. Reading this book helps me help my customers. I apply design and user experience for stores to reduce confusion and cinch the sale. Understanding how to successfully execute ecommerce is critical to store success.One criticism is for the self published book. Ian Daniel did not follow book design and layout convention. The printed book is without consistent margin, especially on the top. You would not think this would trouble you, but it made it more difficult for me. The screenshots and visuals are top notch and help make the point. I am grateful for the book and ask the author to bring on a book designer to help in future editions. I do not know if the book is available as an ebook but will look for it.

Out of all the different books I buy each year for a random assortment of reasons, this one is the one that fit exactly what I needed it for. This book had helpful tips and things to look at that would be overlooked if you were doing it without reading about it first. Saved me a number of times from having to go back through and do it over again because I wouldn't have thought to do something it mentioned.I've been in the computer / internet industry for 15 years and this book still helped me. I would highly recommend it for anyone thinking of taking that step and wanting to sell things online. While there are different ways to do the things they talk about, it gives you plenty of insight into which ways could lead to problems.

While this book is informative and does a good job of simplifying explanations, it became apparent that the author of this book was writing from a "here in the U.K." perspective. The information was helpful, but when it came to talking about legal considerations, those given were for the U.K. market. I am going to keep this book, as it did offer much information, food for thought, and helpful advice. The only thing I would have liked to have seen more of would be lists of recommended or best-rated resources. Those given were few and far between.

Excellent book by an Author who has started and launched Profitable Online E-commerce Businesses over the last 17 years.Ian is truly an expert E-commerce entrepreneur. He tells step by step how to sell online. He also has a website based on the book. I highly recommend this book

Having had an idea for an e-commerce business and then in the process of researching how to make it happen, I found this book and bought it because of it's high rating on Amazon.I have slowly put together a business plan and really valued Ian's input on marketing.My interpretation was that this is the most important aspect of e-commerce and what came out of the book is that Ian has honed this discipline with acute precision.So much so I asked him whether he would be prepared to come on board as a mentor/non-executive director.I contacted Ian with some questions and he was very helpful and responded immediately.The reason I have given it 4 stars is because I have not put the theory into practice yet.I am looking forward to doing so with confidence thanks to this book.Thank you Ian!

Pretty good overall, if you do not know the basics and want to really understand the eComm business model this is a good read if a little outdated.However if you are looking for a deep analysis of eCommerce you can do a lot better, this is for beginners

I used this book recently for a presentation for a job. I got the job so must be pretty good book.

Very basic but informative book for beginners