PROVOKE Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect

Having used toners and colour masks in the past with the results only producing a subtle hint of colour, I wasn't expecting such a vibrant result from this Provoke mask but I'm delighted with the result. My hair isn't particularly light (mousey brown) though I do have highlights and that's what I thought the mask would attach to rather than offer complete coverage. I washed my hair, towel dried slightly and then applied the pink colour mask with my hands (no gloves.) I then wrapped my hair in cling film and left the mask on for 10-15 minutes. I think you can see from my photographs how well the colour took, considering my hair isn't blonde. My hands weren't stained but it does stain your fingernails. Using the the pink, my nails looked okay although I did use a Manicare 4-sided nail buffing block (Brought mine on Amazon) to get rid of the staining. Leaves your hair shiny, well conditioned and soft. Update: I use this once a week now to keep the colour topped up. I DO use gloves now! Top tip! If you want the colour to last longer, I've started using the PROVOKE Hair Gloss - High Shine Coat Shampoo. Update: I've been buying this mask at £6.99. Overnight it increased to £12.99 and now it's £13.99!!

I have white/grey hair and this product produces a lovely shade of mid pink. It is so easy to apply and lasts a few weeks. It leaves my hair soft and shiny. It is easier to use than cream dyes, far less messy! Having used at least 5 other pink hair dyes I have found this the very best, it is also really economical as I can just touch up the roots every few weeks. The pot is lasting months and months, and excellent product, highly recommended.

Good product very pink love this

I used the icy colour I would recommend ensuring you have even coverage my hair ( highlighted but.looks a bit brassy ) is really shiny and the colour where it has taken is really nice. Only issue I have is where I have dry ends and very blind highlights they have gone purple I'm hoping g this will wash out or fade but I recommend nevertheless

Works very well but be warned if you have very pourus hair or white hair, the colour takes months to fade. I had to dye on top to remove some of the pink. Very good effect!

Brilliant hair mask for orange and yellow undertones after bleaching i had 3 rounds of bleaching and stillhad orange and yellow tones on my lengths had a shower and left it on 5 mins and wow gone to ash blonde from orange and yellow couldn't belive something like this would work but it has so if you have got orange and yellow tones get this stuff it will make it go ash blonde and then you can work to get platinum it has blue tone for orange pigments and purple for yellow pigments I will carry on using this icy stuff also got the shampoo and conditioner in the same brand and works like a treat on your white baby hair goes slightly purple but remember clarifying shampoo removes it from your head and baby hair and hair and it won't dye it completely goes in a few washes highly recommended pot is huge goes a long way

This smells great but unfortunately left my hair purple! Had to keep washing with clarifying shampoo to remove

Leaves hair nice and soft. Don't use too much, my hair has a typical blue rince appearance oops

Deja tus rizos suaves , definidos y además con un tono precioso. Una de mis mejores compras en Amazon y de seguro este producto ya se convirtió en parte del cuidado de mis canas. Lo amé desde el primer uso

Smells nice just need to leave it on a bit longer than the direction say

Fabulous. Will continue to use this item. Hair is really noticeably better after using

This has sat in my list for months. I finally decided it was time to try it out. Huge surprise the product is great. I have used many purple shampoos. Most can be very drying not this product the shampoo alone leaves my hair so soft and silky no need for conditioner. Definitely keeps my hair color in check. I don't know if it really adds silver to my hair color but i will definitely buy again

Best hair toner for silver, white hair... deep conditions and smells great. I love this product. I found the company while traveling in the UK and it helps so much with dryness and keeping the brass down. Will always buy this.