---
product_id: 41863845
title: "L'Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 12)"
brand: "l'oreal paris"
price: "3102 DH"
currency: MAD
in_stock: true
category: "L'oreal Paris"
url: https://www.desertcart.ma/products/41863845-loreal-superior-preference-permanent-hair-color-5-medium-brown-1
store_origin: MA
region: Morocco
---

# Up to 6 weeks vibrant color Shine-extending conditioning UV filters protect color L'Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 12)

**Brand:** l'oreal paris
**Price:** 3102 DH
**Availability:** ✅ In Stock

## Summary

> ✨ Stay bold, stay brilliant — color that won’t quit! ✨

## Quick Answers

- **What is this?** L'Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 12) by l'oreal paris
- **How much does it cost?** 3102 DH with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ma](https://www.desertcart.ma/products/41863845-loreal-superior-preference-permanent-hair-color-5-medium-brown-1)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Salon-Quality Shine:** Patented crystal-shine colorants deliver luminous, head-turning gloss every day
- • **Silky Resilience Boost:** Advanced conditioning creme keeps hair soft, shiny, and strong against water, sun, and wind
- • **Fade-Defying Brilliance:** Locks in rich medium brown hues for up to 6 weeks without dulling or brassiness
- • **Sun-Smart Color Defense:** Infused with antioxidant Vitamin E and UV filters to shield hair from environmental damage
- • **Effortless Professional Finish:** Gentle gel formula ensures even application and long-lasting, vibrant results for all hair types

## Overview

L'Oreal Superior Preference Permanent Hair Color in Medium Brown offers a fade-resistant, ultra long-lasting formula enriched with shine-extending conditioning, antioxidant Vitamin E, and UV filters. Designed to maintain vibrant, silky, and resilient hair color for up to 6 weeks, this professional-grade gel colorant delivers salon-quality shine and protection against environmental stressors.

## Description

Ultra Long-Lasting Coloring System. Brilliantly balanced shades stay true to the tone week after week - won't fade-out, turn dull, or be brassy. Color-saving conditioning creme care supreme super-rich conditioning is more advanced than ever with a color-saving complex. Enriched with antioxidant vitamin E and UV Filters to help color defy fade-out and dry-out. Now, your color braves the elements - water, sun, wind. Hair stays silky and resilient. Up to 6 luxurious treatments to help keep first-day color vibrancy. Vitamin E and UV filters up to 6 weekly color-saving treatments.

## Features

- Shine-Extending Conditioning - Enhanced with a new shine-extending concentrate that helps seal in first-day color and shines
- L'Oreal Paris hair color, medium brown is a long-lasting color with superior shine fade resistant conditioning colorant
- Discover preference patented fade-resistant crystal-shine colorants for luminous

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01IA95VEC |
| Best Sellers Rank | #1,342,262 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #9,049 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 5 Medium Brown |
| Container Type | Box |
| Customer Reviews | 5.0 out of 5 stars 3 Reviews |
| Full Cure Time | 25 minutes |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Gel |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | PPAX1132640 |
| Material Features | Gentle Application, Hair Health Focus, Fade Resistant |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Provides super shiny luminous hair color and long-lasting results |
| UPC | 071249253069 |
| Unit Count | 12 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 5 Medium Brown
- **Item Form:** Gel
- **Package Information:** Box
- **Product Benefits:** Provides super shiny luminous hair color and long-lasting results

## Images

![L'Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 12) - Image 1](https://m.media-amazon.com/images/I/71PBml5LHoL.jpg)
![L'Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 12) - Image 2](https://m.media-amazon.com/images/I/71oInHmtMRL.jpg)
![L'Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 12) - Image 3](https://m.media-amazon.com/images/I/71sFm9hqjwL.jpg)
![L'Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 12) - Image 4](https://m.media-amazon.com/images/I/71dftH0qacL.jpg)

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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**Shop now:** [https://www.desertcart.ma/products/41863845-loreal-superior-preference-permanent-hair-color-5-medium-brown-1](https://www.desertcart.ma/products/41863845-loreal-superior-preference-permanent-hair-color-5-medium-brown-1)

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*Product available on Desertcart Morocco*
*Store origin: MA*
*Last updated: 2026-08-04*