SELF-HELP GD FOR COPYWRITERS: A resource for writing headlines and building creative confidence

Hugely improved my ad writing skills. Instead of reading novels and general books for improving copywriting as a marketer, this book is very specific and must be read by every copywriter and marketer or in general content creators.I like this book 10 on 10.Improves your thinking skills and group discussions skills for common creative.Helpful in coming up with 100 ideas for any topic wherever earlier you would have got only 10 with utter sweating.

I giggled through so many parts and lines of this book, I can’t credit Dan enough for his writing that’s full of personality and wit. This book does not just making advertising and writing so simple to understand for aspiring writers, but also acts as a fun refresher for those who’ve spent some time in advertising. No fluff, only practical advice.

Finally the craft behind the art.The tactic behind the magic.Must read.It's not a book for headlines.It's a full brainstorm idea generating machine.Thanks Dan.You da man!

It's an amazing read. Worth a read.

I appreciate the content, not the print quality.

Whether you are an experienced or starting out as a copywriter, I sincerely recommend this book toa. Keep you motivatedb. follow a process to keep your creative juices flowing andc. learn a few more gems of wisdom, from someone who has been there, done that.

It felt like that in an examination centre, this guy is passing over his answer sheet secretly to me. And giving me confidence that "Go ahead buddy, you can copy it" (pun intended)Thanks Dan, you and your tips are a gem.

Brutally honest, daringly vulnerable, thoroughly uplifting...here's a first hand account of a very talented human. Dan is brilliant and actually convinces you you are too. The Creative Director you always wish you had.

Bem explicativo.

I don’t write. It's not for fun anymore, but my work doesn’t have anyone else to market and advertise it. Yet this creatively enlightening book helped keep the lights on at my job.Despite my cringe-worthy diet for writing fan fiction, I learned plenty about the thought process of a copywriter through this book. Dan’s brilliant in briefly introducing that world through the screen of an insane, and creative writer. I like how he starts with addressing the issue that creators go through. Suggesting to learn your process or try his out. His writing style is entertaining without being too overbearing, which kept me turning pages and admiring the examples as much as he was.

From beginning to end, Dan kept me laughing and glued to every page. This book was so refreshing, especially for someone who works in corporate marketing. Dan's ad background was a breath of fresh air with its wit, humor, and character, but without being forced and corny — I couldn't help but turn page after page.I highly suggest this book for anyone that wants to find inspiration in creative ad campaigns & copy, smiling through Dan's humor, fighting imposter syndrome, and coming up with headlines quickly.

Livre parfait pour comprendre les dessous du copywriting

Well-written, full of useful insights as well as techniques for coming up with better ideas. Excellent resource, especially for newcomers to the field of copywriting.