Advertising: Concept and Copy

It is a very useful book for those studying advertising and learning how to create a campaign. It was a very fruitful gift for the person who received it from me.

This book is a massive size book, I find it’s a really expensive book for what’s in it. I started to read it and the font is quite small, so many photos, I just feel like I shouldn’t have spent the money on this one in particular.

Love the graphics and text. Great overview of Copywriting information.

If you read the chapter on writing headlines, you're pretty much set to be a copywriter! It was one of the only few books we used in ad school.

good read. Helpful towards a thorough understanding of the subject.