How long will this hair colour last?

Preference Vivids comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks.

What is the difference between Vivids and Colorista?

Colorista is now Preference Vivids! These are the same shades with a new look. Get high intensity with a bold colour.

Can I achieve this look on my dark hair?

As a rule of thumb, if you have dark hair and want to achieve a bold light colour, you will need to use bleach first. Check our very own Preference Platinum 9L Lift Bleach to create the perfect base for your vibrant transformation!

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Preference Vivids 5.26 Violet Gel Dye: Long-lasting, high-intensity permanent hair colour for captivating vibrancy.

Preference Vivids 5.26 Violet Gel Dye: Long-lasting, high-intensity permanent hair colour for captivating vibrancy.

Product ID: 397205303

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Details

Colour
5.26 VIOLET
Package information
Bottle
Product benefits
Shine
Brand
L'Oreal Paris
Item form
Pencil
Hair type
normal

⏳Up to 8 weeks of radiant, long-lasting colour

✨3X shinier hair with Preference Liquid Gel tech

🎨14 vivid shades for bold self-expression

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Description

🎉 Own your bold with Preference Vivids Violet – where vibrant meets unstoppable.

VIBRANCY THAT LASTS - Experience up to 8 weeks of head-turning violet radiance that won’t fade into the background.
EXPERT SELECTED DYES - Crafted with precision by colourists to deliver luminous, salon-quality results you can trust.
EFFORTLESS APPLICATION - Liquid Gel formula ensures smooth, even coverage for a flawless finish every time.
INSPIRED BY ICONIC BEAUTY - Capture the essence of Rio’s purple sunsets for a bold, sophisticated statement look.
SHINE PROTECT CONDITIONER - Enriched with UV filters and Vitamin E to lock in brilliance and protect your vibrant hue.

Preference Vivids 5.26 Violet Gel Dye by L'Oréal Paris delivers a high-intensity, permanent violet hair colour inspired by Rio’s iconic sunsets. Utilizing advanced Preference Liquid Gel technology, it offers up to 3X shinier hair and vibrant colour that lasts up to 8 weeks. The included Shine Protect conditioner, enriched with UV filters and Vitamin E, maintains radiance and protects hair post-colour. Available in 14 vivid shades, this professional-grade formula ensures salon-quality results with easy at-home application.

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Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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