---
product_id: 391164630
title: "Data Science for Marketing Analytics: A practical guide to forming a killer marketing strategy through data analysis with Python"
price: "1212 DH"
currency: MAD
in_stock: true
reviews_count: 1
url: https://www.desertcart.ma/products/391164630-data-science-for-marketing-analytics-a-practical-guide-to-forming
store_origin: MA
region: Morocco
---

# Python-powered analytics Hands-on data visualization Machine learning integration Data Science for Marketing Analytics: A practical guide to forming a killer marketing strategy through data analysis with Python

**Price:** 1212 DH
**Availability:** ✅ In Stock

## Summary

> 📈 Unlock the power of data-driven marketing with Python mastery!

## Quick Answers

- **What is this?** Data Science for Marketing Analytics: A practical guide to forming a killer marketing strategy through data analysis with Python
- **How much does it cost?** 1212 DH with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ma](https://www.desertcart.ma/products/391164630-data-science-for-marketing-analytics-a-practical-guide-to-forming)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Step-by-Step ML Models:** Learn to implement K-means clustering and other models with guided code.
- • **Industry-Ready Insights:** Blend marketing strategy with data science best practices for immediate impact.
- • **Master Python from Scratch:** No prior coding needed—start with Pandas basics and build up effortlessly.
- • **Real-World Marketing Datasets:** Each chapter features fresh datasets for practical, end-to-end learning.
- • **Interactive Challenges & Solutions:** Solidify your skills with hands-on exercises and expert solutions.

## Overview

This comprehensive guide by Baig, Govindan, and Shrimali equips marketing professionals and aspiring data scientists with practical skills in Python, data analysis, and machine learning. Starting from zero coding experience, readers progress through real datasets and hands-on challenges to build actionable marketing strategies powered by data science.

## Description

Data Science for Marketing Analytics: A practical guide to forming a killer marketing strategy through data analysis with Python : Baig, Mirza Rahim, Govindan, Gururajan, Shrimali, Vishwesh Ravi: desertcart.ae: Books

Review: A complete guide to Marketing Analytics using Machine Learning models in Python. - This is one of the best books I have read when it comes to Marketing Analytics. The author assumes the reader does not know any python and starts from the basics of Pandas. Being someone from the industry, even I found a few A-Ha! moments. Along the way of teaching pandas, the author explains a few machine learning/ data science, marketing concepts and industry standards and best practices. By chapter 3, the reader can be well-versed with Pandas and basic visualizations as the reader takes their first steps into running machine learning models, starting with K-means clusters. Every chapter starts off with a new dataset with a follow along end-to-end code, taking the reader from cleaning the data, all the way to making sense of the analysis. Then the reader is given challenges based on what they learned in that chapter, following with solutions. This is a brilliant approach to make the reader fully grasp on what they learned. A must-have for novice to intermediate data scientists irrespective of whether in the marketing department or not.

## Features

- Item Trademark: PACKT PUBLISHING LIMITED
- manufacturer: Packt Publishing Limited
- Item Weight: pounds, pounds, 2.37, 2.37

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #317,250 in Books ( See Top 100 in Books ) #546 in Web Programming #907 in Computer Programming Languages #2,942 in Marketing & Sales |
| Customer Reviews | 4.6 out of 5 stars 21 Reviews |

## Images

![Data Science for Marketing Analytics: A practical guide to forming a killer marketing strategy through data analysis with Python - Image 1](https://m.media-amazon.com/images/I/61mu79YsqML.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A complete guide to Marketing Analytics using Machine Learning models in Python.
*by M***. on 12 September 2021*

This is one of the best books I have read when it comes to Marketing Analytics. The author assumes the reader does not know any python and starts from the basics of Pandas. Being someone from the industry, even I found a few A-Ha! moments. Along the way of teaching pandas, the author explains a few machine learning/ data science, marketing concepts and industry standards and best practices. By chapter 3, the reader can be well-versed with Pandas and basic visualizations as the reader takes their first steps into running machine learning models, starting with K-means clusters. Every chapter starts off with a new dataset with a follow along end-to-end code, taking the reader from cleaning the data, all the way to making sense of the analysis. Then the reader is given challenges based on what they learned in that chapter, following with solutions. This is a brilliant approach to make the reader fully grasp on what they learned. A must-have for novice to intermediate data scientists irrespective of whether in the marketing department or not.

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*Product available on Desertcart Morocco*
*Store origin: MA*
*Last updated: 2026-03-04*