The Marketing Book: a Marketing Plan for Your Business Made Easy via Think / Do / Measure (2022 Online Marketing)

Just what I was looking for: a succinct, practical and well written book on an otherwise overly complex subject. Highly recommended if you need a rounded and myth busting guide to marketing.

I will start by saying that I am an Illustration student currently studying degree at University, so I know very little about marketing or business, despite how crucial it might be for my future career. As an artist I will soon have to find ways to sell my own work, and in this age the best way to do that is through online clientele in the form of auctions and custom work. I know nothing about this, which has been a big source of worry for me recently, because I don’t know the first thing about marketing or any kind of business. I completely failed a Business course in high school and have been avoiding the subject since !The Marketing Book by Jason McDonald has completely changed that for me. This book proved to be an amazing introduction into the world of marketing - one that I could actually understand. It felt worlds away from my old business classes because the content was written and presented in such an engaging, clear way. Business is an essential subject for so many career paths, but so much of the ‘beginner’ information out there is full of complicated terms or seemingly abstract business concepts. I am happy to say that this book was truly the ‘made easy’ it claimed to be, and provided me with a clear vision of what path and steps I need to take to market my work going forwards.McDonalds skill as a writer and the clear, easy to follow layout he used (splitting the different sections into chapters was so so helpful!) made it super easy to absorb the information presented to me. McDonald’s tone was also conversational and light-hearted throughout the book, so I didn’t get bored or distracted at all. I am usually a fiction reader so this was a big surprise to me, as I was expecting to get bored or have to force myself to read on - this is all due to McDonald’s writing style and presentation choices.I think the reason The Marketing Book is so helpful is because it offers actual, tangible strategies that are easy for a nobody like me to implement in real world practise. The most immediately useful of those for me was the idea building up business oriented social media accounts through which I could market. In my five years of illustration I’d somehow never thought of doing that, so I’ve now created an Instagram account dedicated to my artwork.The one downside was that I did struggle with a few links in the book not working but that was a pretty minor issue, as the rest of the book was invaluable to me in terms of the information it provided and the effect it will have on my career. I finally feel as though I’ve properly stepped into the world of marketing !Overall I highly recommend buying The Marketing Book (: I can see a bright future ahead for me in terms of business, when before the idea of marketing my own artwork was a scary unknown and a big source of stress.

En general me pareció muy interesante, como una introducción al marketing, una guía para hacer un marketing plan.Si no te dedicas al marketing, o tuviste una formación en la materia, creo que es una buena opción para obtener una visión de lo que hace el departamento de marketing en una empresa, así como las tendencias actuales de marketing.

Jason McDonald is my go-to for internet marketing. If you are involved in any kind of internet marketing you need to grab this book today. Every internet business/marketing book he has written has provided up-to-date information along with activities and action plans. Reading and implementing his suggestions never fails to move my business to the next level. I was super excited to read 2019: The Marketing Book. Internet marketing is always changing and evolving. Jason McDonald has his fingers on the heartbeat of everything new and innovative in the field. What worked for you last year may not create this year’s marketing success, but with this updated marketing book you will be equipped to adjust to every new challenge and successfully tweak and implement new marketing ideas and plans. If you are new to internet marketing Jason McDonald will take you step-by-step through the process of business/product selection, positioning, and offer new ideas and perspectives on the age old game of marketing. His style is conversational, easy to follow, and easy to implement. You will be equipped to execute proven market strategies once you read and work through this guide. If you are an old hand at internet marketing and are skeptical of another guru, set your concerns aside. Mr. McDonald has reevaluated marketing and laid out innovative plans in an easy three step plan he calls “think, do, and measure.” You will learn his strategy and be able to put new ideas into practice as you go. This is not a book to read and put aside. Use it like a workbook and a tool as you work. In fact, in this edition, you’ll learn to “twaggle.” This is a way to learn and practice specific tasks. As Mcdonald says, you will “twaggle your way to better questions, better answers, and better marketing.” Anyone can appreciate the simple explanations and examples of today’s marketing trends. Everyone will find practical, actionable advice. Hint: Online reviews are leading the day. Do you know how to get proactive about your online reviews? McDonald will tell you how. Regardless of your level of expertise and experience, reading this book helps you better understand and define your business and product. You’ll discover that the more you can dial in to the specifics of your product the better you will be able to position yourself in the market for maximum returns. Your company will stand out instead of getting lost in the myriads of companies vying for your customer’s attention. Get a copy of 2019: The Internet Marketing Book and learn how to do it. I get so stoked reading Jason McDonald’s books. I can’t help but share the information with you. So, who needs to read this book? Small business owners and marketers, internet business newbies, and experienced internet marketers who want to stay current with trends that can make or break your business.

Well, i always considered myself as a noob when it comes to digital marketing, but after going through this book, made me confident enough to incorporate some of the marketing techniques mentioned in the book into my business.Jason Mcdonald seems a very wise man. He started the book on a very basic note, explaining BVP and USVP, which is basically knowing about customer requirement and what unique thing you are offering to them and jason insisted to make it short and specific.Then he went on to explaining never ending market research and our role as an observer. Clear distinction about B2C and B2B was elaborated in the book, like, how one runs majorly on emotions and other on reasoning. Author explained the importance of finding a niche, knowing, how broad and competitive the market is and most importantly, ‘the five discovery paths’ which explained very explicitly and detailed. There is a whole chapter on online reviews and he explained how,  being having a blog , a good looking website and a informative YouTube channel , plays major role as trust indicator. This seems totally true , knowing, most customers focus majorly on online reviews and social media presence, nowadays. He gave reasonable tips on search engine optimisation and , how  startling a blog and regular posts with right keywords could make our business fall top in the search results. I get to know the difference between remarketing and retargeting, finally.Later in the book, he went on mentioning the benefits of mixing up traditional and digital marketing, which seemed quite thoughtful.I liked various illustration with catchy phrases like calling a webinar or ebook as a “lead magnet” and why peanut butter is near jellies in a super market, stuck in my mind totally, although, it seems to be a bit faded and less charming in the middle as it gets boring and , somehow, starts to feel like a classroom book, which is , obviously, less compelling and majorly , the relentless use of cat emporium example really pisses you off. Apart from that, reading this book is a total value addition and I would recommend this to anyone who want to  improve his marketing skills or keen to learn basics of marketing in digital media.

I am reading many books about Digital Marketing and SEO because I am doing a tough research. I have been doing this for 10 years. The book is good in general. And Jason is right about not trusting Google's AI and representatives to manage your Ads Account.What I disliked the most? There are some broken links in the book and the author invites very much the readers to write him asking questions but he does not reply. I find it very unrespectful and a waste of time for us.

One could teach a college or professional level marketing course using this book as the principal guidance. There’s no doubt in my mind that anyone looking for a practical marketing guide would do good to take a chance on James McDonald’s “The Marketing Book.”First, the book itself holds value simply due to the author. James McDonald knows his stuff, and has a wonderful way of teaching concept strategies using simple to follow methods and examples.Obviously, a book needs more than just a great author though, and “The Marketing Book” delivers in flying colors. As a solopreneuer and former online business consultant, I can personally say that this book contains valuable information above and beyond the typical marketing crash course guides found online.The subject matter covers everything from defining your product and customer to niche markets, BVP, brand, advertising and the customer journey. The book is broken into different sections each focusing on a major component of marketing and then organized into subcategories of concepts to familiarize yourself with and then act on.I personally love James’ encouragement throughout the book and enthusiasm when it comes to learning new marketing principles. I constantly felt as though the author was acting as my own personal consultant, urging me to ask myself if “interruption advertising,” for example, is a good choice for my business, and if so to act on it.I know that many marketing concepts like SEO, influencer marketing and brand image can be tough to grasp for alot of people (myself included at times). So, having great examples and other references (like Seth Godin’s Permission Marketing) sprinkled throughout the book made me feel that I always had more help in a specific subject if I needed it throughout the course of this book.The author consistently introduces a concept, explains its benefits, pitfalls and use cases, and then asks you to do a bit of homework regarding the subject. I love the action points in the book, as they truly help you engage in the marketing strategies outlined in the guide.At the end of the book, after having consumed a course worth of knowledge and skills, you even get access to the online “marketing plan worksheet” to take your skills further and help you with your business and marketing strategy.Overall I strongly feel that this book is worthy of a 5 star review and people should know abiut this book.