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HarperCollins Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers Paperback – Big Book, 28 January 2014

Name: HarperCollins Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers Paperback – Big Book, 28 January 2014
Brand: Geoffrey A. Moore
Price: 602.64 MAD
Availability: InStock

Product ID: 255338187

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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

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Reviews

I**D

Interesting read

Although it was written decades ago, but many of the approaches are still applicable.

17.10.2022

T**D

Only for B2B business

Only for B2B businesses. You might get few ideas if you are D2C or B2C. But i will recommend to pass if tou are not B2B

8.03.2021

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