Business Development For Dummies

Maybe this book was necessary in Anna Kennedy's career, but it definitely isn't necessary for anyone else. I tried to force myself to write a sum-up of each chapter while reading, and this revealed very difficult: the author is diluting information in so many layers of useless filling that finding content is an ordeal. If you want to read 400 pages of sentences like: "If engaging into marketing feels like reaching for the moon, think of it more like getting into orbit", then go for it, this book is just for you... I was in need for a dense, actionable manual and found an airy blablabla whose main goal seems to convince that business development is complex... and that you might need Anna's services as a consultant maybe? I read one book per week, we are in June already, and this is by very, very far the worst reading I had this year.

I proudly consider myself a "Dummy" so it's natural for me to be attracted to a book for me! I'm not however a proud business person and the idea of reading about Business Development is about as far from my desires as learning to play ice hockey. All that said, I am a first time author's coach for my living AND my clients often need me to be at least conversant in a topic, like, er, Business Development. Enter Business Development for Dummies to the rescue!!! Anna Kennedy has not only managed to write Business Development for Dummies skillfully and thoroughly, she managed to excite my business development side into, "Hey, I COULD be good at this development stuff, myself!" That is quite an accomplishment. My background as a writer is journalism. My best editor ever, gave me a tip: "If you ever need to get up to speed with a topic you are clueless about, go to the children's section and see what they have." I followed that advice for years; Nuclear fission? No problem. The kids have a book that explains it simply and succinctly! The kids section did not have a Business Development Primer, but the Dummies series did! I am grateful for it. Kudos to Ms. Kennedy for making me understand and not only that, feel smart about her topic when I finished.

its very basics and very good, the book arrived in perfect conditions, now its time to enjoy it. thank you

Extremely nice book for those who want to learn the actual working methods of business development without the hassles of trying each and every concept we learn during our college courses....Great store with fast delivery.

Ce livre est à lire (en anglais seulement) pour tout commercial qui veut travailler dans des ventes plus complexes ou avec des cycles de produits/services longs et/ou avec des revenus récurrents. De nombreux plans d'actions concrets sont expliqués. Il y a quelques redites mais ce sont des points importants....ce qui permets de lire sans suivre l'ordre des chapitres Si l'auteur vient faire une conférence en Belgique/France...j'y cours ;-)