Simon & Schuster Pre-Suasion: A Revolutionary Way to Influence and Persuade

This is a good book but it's not value for money. This book claims to be a 413 pages ,but nearly last 180 pages author has mentioned references where he copied the idea. And again 180 + last 70 pages author mentioned notes of chapter with YouTube link and original details in such a way that is can't be useful for a normal reader.I have took the screenshot of the thickness of those pages that I found only on this book. So basically author has tried to sell a average quality low content to more pages and when you buy this book you will get a feeling of being a fool . I am not saying this book is not worthy but only saying that this could be get free online for should be priced 100-150 bucks not more than that.

Robert Cialdini is world class in terms of knowledge. He really knows his stuff; that comes across from the getgo. And so without a doubt you'll learn a lot.The only issue for me is the writing style. It's so intense, drawn-out and takes some real focus to grasp what he's saying. Maybe I'm a little thick, or slow.. but it's not a book I'd read for hours on end. It's far too wishy-washy for that.That being said, the actual information is really thought-provoking and is well worth a read for anyone that wants to increase their ability to influence others.

This is a great follow up on Cialdini's classic book Influence. I think time will be kind to this book which nicely brings together two decades of insight by one of the most accomplished students of persuasion."In large measure, WHO we are with respect to any choice is WHERE we are, attentionally, in the moment before the choice" Master the moments that matter.Time spent reading this is time very well spent. Cialdini offers so many stunning insights, so go ahead, buy the book and satisfy your "craving for cognitive closure"...

As expected, this book is superbly researched and highly interesting. I bought it because I enjoyed the first book, Influence, and have recommended it to many people over the years. This one is like a prequel to that book and is just as fascinating and useful to anyone involved in sales.

A phenomenal book - dense with information, backed up by research, and written in a comfortable way. Because it is so dense with fascinating information, the odd sentence can be quite academic and not as clear as it might be, but still this is the best book I've read in about 5 years