Logo Modernism

but The size man it cant be used if you didnt put it in the table

Wonderfully curated, crafted and analysed. Beautifully curated. A really labour of love and it shows through the substantial case studies in a voluminous, proper tome. Really great book-value for the price! A must have for type and logo lovers, even as an archival record.

Like others have said, this book is huge and heavy, I didn't measure it but it looks to be about 11x17x2. As a reference it is crazy good with tons of inspiring marks. It'll require a solid coffee table or bookcase and is a two handed carry. My kids (9 and 11) were as excited about the book as I was and after flipping through it for 10 minutes my 11 year old started trying to draw the ones that he liked without any prompting - I'd much rather have him doing that than asking to play video games : ). I teach high school graphic design and I know my students are going to love this book as well, it's just that good. Prime delivery = 2 days from ordering to the door. Nice!

It's a wonderful book, with tons of logos for inspiration and also we can learn a lot from this amazing Book !

This book should be in every Graphic artist arsenal. Showing the history of some of the most iconic logo designs in history. It will surely help you in your career.

A truly great book from Taschen. I cannot recommend it enough for any designer or creative, or even just someone who vaguely interested in the field. It's an excellent learning resource as well as a source of possible inspiration. Everything is printed on great quality and weight of paper, and the print quality is excellent. It's an absolute joy to browse. The whole book is laid out excellently, and is really easy to navigate. Unrelated to the contents and quality book itself, the corners of mine were a little bit smushed on delivery, so Amazon could do a better job at packaging these.

東京五輪／パラリンピックエンブレムの応募 〆切も間近となりましたが、本書を手にした 方は似たものが掲載されていないかドキドキ したのではないでしょうか。それぐらい多数 のロゴマークが紹介されています。 特にネット検索では見つからないような過去 のロゴマークが多く取り上げられているのは 大いに参考になりました。元々本書の趣旨が、 シンプル明解なモダンデザイン発生期に重点 をおいているので、メインは９０年代中期の ものになります。カラーよりもモノクロ映え することを意識した時代といえます。現代の デザインを多種多様なメディアに対応できる 運動神経を内包したものとすれば、当時のデ ザインは紙面の一角に、どっしりと構えて様 になるものが多いですね。頑固親父のごとく。 しかしながら、要素の大きさや数や向きを変 えただけの類似作も数多く存在しているのに は驚きました。パクってないのは解るにして も、造形を純度化する方向が共通すると似て しまうという事例集的な見方もできます。 オリンピック関連では１９６８メキシコ五輪 のエンブレムで４ページ分のトピックあり。 ロゴデザインによる展開力を示したという点 で影響力のあった大会と位置づけてられてい ることがわかります。