Contagious: Why Things Catch On

Exact book got the delivery before and started reading. Everyone no matter what your profession is should buy not costly at all worth the money gives you a sense of understanding and knowledge. knowledge is power!

THis is sueful for anyone looking to market in the new world of social media. Good examples, good insights. Go for it to learn or just enjoy

Fast pace and easy to understand book. Written by an academic in a very simplified way to be easily digested by anyone. It is full with real life examples and with research results. It may seems repetitive since it has a few points to make and expands in more pages than needed. I take it as a concept book which helps put the thoughts in order and explain why marketing messages work where others not.

I find the subject both interesting and useful; shame this book reads as if it were written with a reader of limited attention span and intelligence in mind. I struggle to believe that this was written by an academic expert - the writing style is repetitive and lacks depth. The reader is evidently expected to be amazed by stories in which every detail is explained as if to a child. An incredibly frustrating and irritating book.

Love the little stories that are used as examples, I couldn't stop sharing them around my peers. I'm not an expert on social media or even word of mouth marketing but I ve tried my fair amount during my time at university. This book is well researched, accessible and just an eye opener when it comes to today's practices of guerrilla marketing. If you want to start a small business or even just a professional YouTube or Instagram account I'd suggest starting with this one. One because as said multiple times word of mouth marketing is free and two because as a book it says something different in comparison to all the 'social media gurus' who claim that you can do any kind of business just by sharing, liking and posting at particular times during the day.

I’m currently building my knowledge for a venture I’m about to undertake, this book has been invaluable!

A very useful book. The only downside is that is too long and the key points could have been reflected in the much shorter version.