Ion Permanent Creme Hair Color 2N Darkest Brown, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz

Love the color varieties. I've used several and not disappointed. Color lasts long. 35 minute processing time. I mix a bit 20 and mostly 40 developer. Wash and condition and color turns out wonderful. I have 60% gray hair and this product has great coverage. I've used several shades of browns, a few auburns and just tried the mushroom blonde.

Couldn't find this locally anymore, so I am super glad it was on Amazon! I have been using this hair dye for over a decade to dye my eyebrows after it was recommended to me by my esthetician. It provides consistent results. It lasts about a month, and saves me so much time. Highly recommend!

amazing!!! accidentally bought the purple SEMI-permanent version of this and the color was actually so beautiful, but then i decided to full send this and the color matching to this is perfect. i did a minial bleach on my roots bc my hair is already super damaged and the color took on very well regardless and i cant wait to see how long this last for!

I’ve been searching for a permanent red dye for bleached hair, and this worked so well. Instructions said to use 10 volume developer but I only had 20, so I used 1oz 20 volume and 1oz water and it worked perfectly. Will update on how it fades, which is the problem I’ve had with red permanent dyes in the past.

Great red color but Fades quickly. Uou need to buy peroxide since it is not included

I don't write reviews for hair dye because it does what it's supposed to do.... dye your hair, except Ion. I bought the sapphire color, bought 2. My hair is already a greenish/blue, but it is currently faded so a dark color like the sapphire should takeUpon opening the product, it smells horrid. It smells like bleach, the whole bathroom smelled. It actually smelled worse that when I actually bleach my hair. Oddly the dye is a cream color so I'm not sure how it works or how it was supposed to dye my hair that blue tone.I left it on for over 40 minutes with no change AT ALL. I've never had a hair dye do that or lack of doing something. I can not emphasize enough how much I DO NOT recommend this product.Update: it actually discolored my hair now that it is washed out and some of my hair is still a faded blue and other parts are yellow. I'm so livid.

Smells goods while applying product(I'm really sensitive to chemical smell). I've had this color on for a year and it has not faded. (I paired up with 30 Developer on bleached hair per instructions)My hair still feels nice and healthy even after applying, and there seems to be no long term damage.

I like the creme version of this product. Does great covering the grays.