--- product_id: 23877814 title: "Judo Strategy" price: "1073 DH" currency: MAD in_stock: true reviews_count: 9 url: https://www.desertcart.ma/products/23877814-judo-strategy store_origin: MA region: Morocco --- # Judo Strategy **Price:** 1073 DH **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Judo Strategy - **How much does it cost?** 1073 DH with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ma](https://www.desertcart.ma/products/23877814-judo-strategy) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description A century-old strategy holds the secret to toppling corporate giants. 'In a world where advantage increasingly depends upon movement rather than position, "Judo Strategy" drills home the ultimate principle of strategy: maximize impact while minimizing effort. This is easy to say but difficult to accomplish. The authors provide pragmatic techniques and examples to help make this principle come alive. Don't enter the market without this book' - John Hagel, Author, "Net Gain and Net Worth", and Chief Strategy Officer, 12 Entrepreneuring, Inc. Why do some companies succeed in defeating stronger rivals, while others fail? This is a question that, sooner or later, all ambitious competitors must face.Whether you're a tiny start-up taking on industry giants or a giant moving into markets dominated by powerful incumbents, the basic problem remains the same: How do you compete with opponents who have size, strength, and history on their side? The answer lies in a simple but powerful lesson: Rather than oppose strength to strength, successful challengers use their opponents' size and power to bring them down. This is the message at the heart of "Judo Strategy". Based on extensive research by Harvard Business School professor David Yoffie and research associate Mary Kwak, "Judo Strategy" introduces a groundbreaking approach to competition that shows companies how to win against imposing odds. Using vivid examples from companies ranging from Wal-Mart and Charles Schwab to Juniper Networks and Palm Computing, the authors demonstrate how managers can translate the core principles of judo - a martial art that prizes skill not size - into a winning business strategy.By mastering movement, managers learn to seize the lead and make the most of their initial advantage. By maintaining balance, they can successfully engage with opponents and respond to rivals' attacks. And finally, by exploiting leverage, managers can transform their competitors' strengths into strategic liabilities. This book will help any company - large or small, new or old, virtual or physical - become a more effective competitor. In addition to developing the concept of judo strategy, it presents a defensive primer - in the form of "sumo strategy" - for companies facing judo attacks.Packed with the insights of world-class managers and strategists, "Judo Strategy" does double duty: it can help you become a giant-killer, while also teaching you to protect your hard-fought position from challengers in the wings. Review: Need a second edition - very practical book, hope there will be a second book on this with more recent case studies Review: A Must Read!! - This book is helping me dominate my much larger and iconic competitors by taking some of there market share! Has clear and simple strategies that are powerful. ## Features - Used Book in Good Condition ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #2,861,167 in Books ( See Top 100 in Books ) #1,193 in Systems & Planning #2,791 in Entrepreneurship (Books) #4,503 in Business Decision Making | | Customer Reviews | 4.0 out of 5 stars 30 Reviews | ## Images ![Judo Strategy - Image 1](https://m.media-amazon.com/images/I/91URPT1yNbL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Need a second edition *by H***E on January 9, 2015* very practical book, hope there will be a second book on this with more recent case studies ### ⭐⭐⭐⭐⭐ A Must Read!! *by O***O on June 5, 2012* This book is helping me dominate my much larger and iconic competitors by taking some of there market share! Has clear and simple strategies that are powerful. ### ⭐⭐ 10 secrets to writing a top selling consulting book *by M***N on July 28, 2001* Here's how to write a top selling consulting book. 1. Take an analogy that hasn't been given much airplay in business management books ie Judo, gardening, the Bible, climbing mountains, roman empire etc - anything will do. 2. Read some articles and talk to someone in the area to find out the basic ideas. Assume they apply to business. 3. Find some business examples that appear to support the analogy. 4. Write a business management book making up the connections and analogy as you go along. 5. Do the minimum amount of research. Base the case studies on news magazine articles and a few interviews. 6. Include a list of the top 10 secrets, 9 golden rules, 8 key points etc 7. Get other management writers and consultants to give your book a glowing review on the basis that you will give their next book a glowing review. 8. Write some magazine articles and submit them to uncritical, gee whiz publications like Fast Company. 9. Sell lots of books, do lots of high paid lectures, join McKinsey as a partner. 10. When everyone realises your ideas are not that useful pick a new analogy and start again. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ma/products/23877814-judo-strategy](https://www.desertcart.ma/products/23877814-judo-strategy) --- *Product available on Desertcart Morocco* *Store origin: MA* *Last updated: 2026-05-29*